Grey Advertising Global

New York Giants Had the Time of Their Lives Making This Dirty Dancing Ad

GlobalOFFICES

  • Toggle Nav

    Global

    GlobalGLOBAL

    New York Giants Had the Time of Their Lives Making This Dirty Dancing Ad New York Giants Had the Time of Their Lives Making This Ad

    And they owe it all to you

    By Patrick Coffee | February 5, 2018

    There’s no time like Super Bowl Sunday to fall back into the warm, comforting embrace of a well-worn cultural touchstone.

    The NFL did not disappoint on that front this year with its Big Game brand spot, which aired during the third quarter and starred those lovable losers, the New York Giants.

    The campaign, created by agency of record Grey New York and titled “Touchdown Celebrations to Come,” offers a look behind the scenes at one of the 30 NFL squads that didn’t make the Super Bowl this year.

    Last week’s teasers didn’t quite reveal the team’s top-secret off-season project—but now it seems that Eli Manning, Odell Beckham Jr. and the rest of the crew retreated to their New Jersey practice facility to pay tribute to that late ’80s coming-of-age Borscht Belt classic, Dirty Dancing.

    The team faithfully recreated certain key moments of the film’s final dance sequencestarring Jennifer Grey and Patrick Swayze with the help of Tony Award-winning Hamilton choreographer Stephanie Klemons.

    News

  • Fun Is Serious Business Fun Is Serious Business

    Grey Matter

    Read
  • As Technology Eats the World, Speculative Visions Pay Off As Technology Eats the World, Speculative Visions Pay Off

    Grey Matter

    Read
  • Seven Messages for Those Who Haven’t Heard Seven Messages for Those Who Haven’t Heard

    Grey Matter

    Read
  • Sundance Shows Creative Bravery Is the New Price of Entry For Brands Sundance Shows Creative Bravery Is the New Price of Entry

    Grey Matter

    Read
  • One of Cincinnati's largest branding firms merges with N.Y. ad giant Grey One of Cincinnati's largest branding firms merges with Grey

    4/11/18

    Read
  • All Articles
  • Fun Is Serious Business Fun Is Serious Business View
  • As Technology Eats the World, Speculative Visions Pay Off As Technology Eats the World, Speculative Visions Pay Off View
  • Seven Messages for Those Who Haven’t Heard Seven Messages for Those Who Haven’t Heard View
  • Sundance Shows Creative Bravery Is the New Price of Entry For Brands Sundance Shows Creative Bravery Is the New Price of Entry View
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:global&wt=json&facet.sort=count&facet=true&start=0&rows=4&group.limit=30&sort=newsdate%20desc
    http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:global&fq=news_featured:"true"&wt=json&facet.sort=count&facet=true&group.limit=30&sort=newsdate%20desc
    10.0.3.235