Grey Group to Acquire Majority Stake in Autumn Worldwide Grey Group to Acquire Majority Stake in Autumn Worldwide
By AdAge India Bureau | October 29, 2018
Grey Group, a WPP company, has agreed to acquire a majority stake in Autumn Worldwide, a leading independent social media and digital marketing agency, based in India.
Autumn Worldwide was founded in 2005 by Anusha Shetty and Abhay Rajankar as a brand consulting and advertising company. CEO Shetty soon saw the opportunity and proceeded to expand Autumn into a 360° social media and digital agency which provides a multitude of services, including digital & social media campaigns, influencer & blogger marketing, online reputation management, content marketing, marketing big data & insights and Command Center Management Services (CCMS).
Michael Houston, Worldwide CEO of Grey Group, said, “We are delighted to welcome Autumn Worldwide to Grey. This acquisition represents another step forward in building our borderless creativity and providing seamless solutions for our clients across platforms.”
Autumn CEO Shetty is a 20-year veteran of the communications industry. After completing her education with an MBA from TA Pai Management Institute, Shetty began her marketing career with Lowe Lintas in 1994. After five years, she joined Euro RSCG to work with the Intel brand. Two years later, she moved to Silicon Valley in the U.S. as the Marketing-Communications Lead for a start-up venture, Euclid. In 2003, she returned to India and joined Honeywell Technology, where she was named the Corporate Communications Head for APAC before she co-founded Autumn Worldwide in 2005.
Shetty will continue to head the Autumn operations while working closely with Nirvik Singh, Chairman & CEO for Grey Group Asia Pacific, Middle East, and Africa, to set the overall strategic digital growth plan
for the region.
Oct 29, 2018