Grey Advertising Global

See the Spot: Gillette and Grey Show Gritty Side of Olympics Prep

GlobalOFFICES

  • Toggle Nav

    Global

    GlobalGLOBAL

    See the Spot: Gillette and Grey Show Gritty Side of Olympics Prep Gillette and Grey Show Gritty Side of Olympics Prep

    With Music by Sia and a Chinese Swimmer Hugging Commode, Spot Is Part of Work That Won P&G's Opening-Ceremony Slot

    By Jack Neff | July 13, 2016

    Think about "The Best a Man Can Get" and you don't envision a guy hugging the porcelain goddess. But while ads featuring Olympic athletes usually show the glory, Gillette's anthem video for the Summer Olympics breaking today instead focuses on the gritty, including what appears to be the first razor advertising that shows a guy throwing up.

    That's part of the hard work Chinese swimmer Ning Zetao puts into practice. And the online video breaking today from WPP's Grey in similar fashion shows British cyclist Andy Tennant in a spectacular crash and USA decathlete Ashton Eaton chased by a very mean-looking dog on a run.

    The three-minute "Perfect Isn't Pretty" music video also will appear in a 60-second edit during the opening ceremonies for the Rio Olympic Games on NBC Aug. 5. The spot will feature Sia's "Unstoppable" in a new mix from Grammy-winning producer Ariel Rechshaid that also includes an original rap from Pusha T of the duo Clipse and percussion from Brazilian marching band Olodum.

    The original mix in the video will be available globally on Spotify, Apple Music and Soundcloud. 

    "When I was working on "Unstoppable," I wanted to write a sports anthem; the kind of song played before a big game to get the players pumped," said Sia in a statement. "As I learned more about Gillette's 'Perfect Isn't Pretty' campaign supporting the 2016 Rio Olympic Games, this collaboration felt right and this film was a perfect place to unveil this new mix."

    News

  • Grey London changes name to Valenstein & Fatt to promote diversity

    Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

    Read
  • What the hell are ad people supposed to do at SXSW?

    The spirit of SXSW is serendipity – catching the unexpected, the nascent thread, the spark.

    Read
  • Applebee's Goes to Grey After a 6-Agency Review

    Applebee’s named Grey as its creative agency of record, following a review launched in December. 

    Read
  • NFL Brings Back Its Super Bowl Babies Dressed Up as Football Legends

    Look-alike players, coaches and more

    Read
  • Febreze pays tribute to the coveted ‘halftime bathroom break’

    Febreze pays tribute to the coveted ‘halftime bathroom break’ in first-ever Super Bowl spot

    Read
  • All Articles
  • Grey London changes name to Valenstein & Fatt to promote diversity View
  • What the hell are ad people supposed to do at SXSW? View
  • Applebee's Goes to Grey After a 6-Agency Review View
  • NFL Brings Back Its Super Bowl Babies Dressed Up as Football Legends View
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:global&wt=json&facet.sort=count&facet=true&start=0&rows=4&group.limit=30&sort=newsdate%20desc
    http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:global&fq=news_featured:"true"&wt=json&facet.sort=count&facet=true&group.limit=30&sort=newsdate%20desc
    10.0.3.235