Joe joined Grey in 2013 as Global CEO of our Shopper Marketing Practice, a new position. He is based in New York, working with key shopper hubs around the world. Joe as a recognized talent shapes a vision for delivering shopper marketing in every channel, across Grey’s network, beginning with Procter & Gamble. He is an important global resource for sharing best practices and knowledge within this fast-changing retail discipline.
He brings an accomplished background in shopper marketing and served most recently as Senior Vice President, Shopper Marketing at Momentum Worldwide. In that capacity, he built their shopper team contributing to an extensive portfolio of major brands including Coca-Cola, American Express and Smucker’s. Earlier, he served as Senior Vice President and General Manager, Business Development at Mars Advertising, working with such clients as Colgate, Pfizer, United Health Group, Kraft and Diageo.
Shopper marketing, whether online, e-commerce, in-store or mobile, is at the center of everything a brand touches. It has tremendous growth potential as a marketing platform and is a key component of the agency’s expanding integrated offering for Grey clients.