Grey Advertising Germany

The Berlin Wall of Sound

SoundCloud

GermanyOFFICES

  • Toggle Nav

    Germany

    GermanyGER

    SoundCloud

    The Berlin Wall of Sound The Berlin Wall of Sound

    Fallstudie

  • AUFGABE
  • INSIGHT
  • LÖSUNGEN
  • Übersicht

    For the 25th anniversary of the fall of the Berlin Wall, the audio platform SoundCloud used its own features and tools to create an audio visual memorial for the victims of the Berlin Wall. A more than 7 minute long experience, made from  original propaganda of German Democratic Republic politicians, voices of border guards – embedded in sounds and frequencies to make you not just remember the events, but feel them.

  • Industrie:
    Gemeinnützig
  • Services:
    Digital, Insights
  • Teilen:

    LinkedIn
  • Die Aufgabe

    SoundCloud’s headquarter is located on the former site of the Berlin Wall. Without the fall of the Wall SoundCloud wouldn’t exist. 

    Die Umsetzung

    SoundCloud used its own channel for this unusual memorial to reach out for a young generation, which is typical for SoundCloud. A generation, which doesn’t really remember the tragic events of the Berlin Wall. On TV you hardly get this target group.

    Das Ergebnis

    We recreated the Berlin Wall with sound. Typical for SoundCloud is that you see the audio wave form of the music. Core idea was an audio track with a sound wave form exactly mirroring the shape of the former Berlin Wall. The sound track is 7:32 minutes long, which is the exact time sound needs to travel the 155 kilometers of the original Berlin Wall. Tagged on the timeline of the track are not the typical SoundCloud-typical user comments but the victims of the Wall and the circumstances, time and place of their death. The Berlin Wall of Sound was the global landing page of SounCloud for one week.

    AWARDS
    • Cannes Lions 2015 - Grand PrixRadio (Use of Sound Design)Cannes Lions 2015 - Grand Prix Radio (Use of Sound Design)
    • Cannes Lions 2015 - GoldCyber (Use of Music/Sound Design)Cannes Lions 2015 - Gold Cyber (Use of Music/Sound Design)
    • Cannes Lions 2015 - SilverBranded Content & Entertainment (Original Use of Music)Radio (Use of Branded Content/Programming)Cannes Lions 2015 - Silver Branded Content & Entertainment (Original Use of Music) Radio (Use of Branded Content/Programming)
    • NYF 2015 - BronzeBranded Entertainment Craft Sounddesign NYF 2015 - Bronze Branded Entertainment Craft Sounddesign
    • NYF 2015 - SilberDigital Craft Music/Sound Design NYF 2015 - Silber Digital Craft Music/Sound Design
    • D+AD Gala 2015 Bronze Digital Marketing / Digital Adverts / Crafts for Advertising / Sound Design & Use of Music for Digital Marketing D+AD Gala 2015 Bronze Digital Marketing / Digital Adverts / Crafts for Advertising / Sound Design & Use of Music for Digital Marketing
    • The One Show 2015 Gold UX/UI Data & Human Experience – Online Data Visualization & Infographics The One Show 2015 Gold UX/UI Data & Human Experience – Online Data Visualization & Infographics

    Arbeit

    Filter Sortieren
  • Sortieren:
  • Fallstudien
  • Meist Ausgezeichnet
  • Neuste
  • Open your eyes Terre des Femmes Open your eyes Fallstudie
  • Die Zukunftsfähigkeit der Marke aus Sicht der Konsumenten Brands Ahead 2 Die Zukunftsfähigkeit der Marke aus Sicht der Konsumenten Fallstudie
  • Markendesign Aprimano Markendesign Fallstudie
  • Mund auf. Stäbchen rein. Spender sein. DKMS Mund auf. Stäbchen rein. Spender sein. Fallstudie
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:Work&fq=site_root:germany&wt=json&facet.sort=count&facet=true&start=0&rows=6&group.limit=30&sort=work_date%20desc
    http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&facet.mincount=1&fq=doc_type:Work&fq=site_root:germany&wt=json&facet.sort=count&facet=true&facet.field=work_industry&facet.field=work_clients_name&facet.field=work_services&facet.field=work_solution_channel&group.limit=30&sort=work_date%20desc
    10.0.1.86