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Swear Jar

Comic Relief

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    Comic Relief

    Swear Jar Swear Jar

    Case Study

    OVERVIEW

    Red Nose Day is a biannual charitable event in the UK hosted by Comic Relief. It is incredibly popular, with huge numbers of the population getting involved in helping the charity realise their vision of a just world, free from poverty.  In 2015 the charity's total fundraising passed the £1 billion mark. In 2017, Grey London joined forces with Red Nose Day to create the Swear Jar - a mobile app that uses Google's voice recognition technology to spot expletives over a set period of time. For every swear-word it recognised, it donated 20p to Comic Relief supported projects. Brilliantly chosen spokespeople (such as the potty-mouthed Keith Lemon) helped to launch the app, and it was widely promoted by British celebrities - including icons like Stephen Fry. 

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    Non-Profit
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    Media
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    • Cannes Lions 2017 - Silver - Promo & ActivationCannes Lions 2017 - Silver - Promo & Activation
    • Cannes Lions 2017 - Bronze - Promo & Activation, Direct, Media LionsCannes Lions 2017 - Bronze - Promo & Activation, Direct, Media Lions

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