Grey Advertising EUROPE

Drag, Drop & Go

Cheapflights

EUROPEOFFICES

  • Toggle Nav

    EUROPE

    EUROPEEUR

    Cheapflights

    Drag, Drop & Go Drag, Drop & Go

    Case Study

  • CHALLENGE
  • INSIGHT
  • SOLUTIONS
  • FAMOUSLY EFFECTIVE
  • OVERVIEW

    Uncle Grey's brief from the client was to create a web banner campaign showcasing Cheapflights dedication to taking the complexity out of finding the best value flights through the application of innovative, intuitive technologies.

  • Industry:
    Travel, Tourism & Destination
  • Services:
    Digital
  • Channels:
    Online Media
  • Office:
    EUROPE HQ
  • Share:

    LinkedIn
  • THE CHALLENGE

    Taking the ‘Smart Search. Made Simple’ concept to the next level by turning our media space into a simple flight search. Searching for flights to the next sports, music and arts events just got as easy as dragging an image.

     

    THE REALIZATION

    A lot of people travel to experience sports, arts and music live. According to recent UK report, 45% of live music audiences were music tourists and there were 9.5 million music tourists in the UK alone.

    THE SOLUTION

    The user drags and drops an image onto the Cheapflights banner, which captures and analyses it, then feeds the detailed content description of the image to multiple service APIs to establish if the photo shows a singer, actor or sports star.

    This information is then fed to ticket sale services, such as Ticketmaster or Songkick, to find out when and where next public event is taking place. The Cheapflights API is then used to search for the best flights to that event from the user’s location (which is determined by a location API). Flight search results are then sent back and displayed in the banner within a few seconds.

    View All Solutions

    FAMOUSLY EFFECTIVE

    Engagement rate was 145% – way higher than the benchmark for other digital campaigns. 92% of users interacting with the banner clicked through to the Cheapflights website. It has now become Cheapflights' new way of using digital display media.

    AWARDS
    • Cannes Lions 2017, Bronze, CyberCannes Lions 2017, Bronze, Cyber
    • Cannes Lions 2017, Silver, MediaCannes Lions 2017, Silver, Media
    • Cannes Lions 2017, Silver, DirectCannes Lions 2017, Silver, Direct
    • Cannes Lions 2017, Silver, Promo & ActivationCannes Lions 2017, Silver, Promo & Activation

    Work

    Filters Sort by
  • Sort by:
  • Case Studies
  • Most Awarded
  • Most Recent
  • Throwback Tunnel Croatia Insurance Company Throwback Tunnel View
  • Paddington and the Christmas Visitor Marks & Spencer Paddington and the Christmas Visitor View
  • Skip This Wiener Insurance Skip This View
  • No One Lives Like You Bolia.com No One Lives Like You Case Study
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:Work&fq=site_root:europe&wt=json&facet.sort=count&facet=true&start=0&rows=6&group.limit=30&sort=work_date%20desc
    http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&facet.mincount=1&fq=doc_type:Work&fq=site_root:europe&wt=json&facet.sort=count&facet=true&facet.field=work_industry&facet.field=work_clients_name&facet.field=work_services&facet.field=work_solution_channel&group.limit=30&sort=work_date%20desc
    10.0.1.174