Grey Advertising Denmark

Fashion for all kind



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    Fashion for all kind Fashion for all kind

    Case Study


    For the launch of we created an interactive online catalogue and fashion browsing experience like no other. 

  • Industry:
    Fashion and Style
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    To implement the revitalization of the brand and change identity from SmartGuy to STYLEPIT, while maintaining high brand awareness in a market with high competition from new players. 


    Our mission was to take a generic online fashion portal with a nondescript brand and elevate it to the same level of recognition as the fashion brands it sold.

    In Denmark there is a raft of highly competitive online fashion portals and the only difference between them is the stock they offer and price variations. The answer was to create a fashion portal that differentiated itself based strong aesthetics and modern style values. The new look of STYLEPIT, spearheaded by a contemporary shoppable interactive lookbook, bold photography, and a new graphic identity, along side TVC’s and huge social media presence, established STYLEPIT as a main player at the forefront of their industry. 


    For the launch of STYLEPIT, we created an interactive online catalogue and fashion browser experience like no other. The solution was to exhibit their extensive range of brands in a unique interactive retail environment. We also created 3 TV spots, and 20 still photos to be used on the web.

    Within the interactive film you can shop, share and interact. You can control the motion of the film, toggling backwards and forwards and pause when something catches your eye. Every model has been tracked and when you click you are presented the clothes they wear.

    The adaptive design was created specifically with mobile devices in mind, producing a seamless and full experience across all platforms. 

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    Already in the pre-launch phase, the campaign generated over 100.000 views, and selected fashion bloggers wrote about the STYLEPIT brand and the online fashion experience. Average time spent on the lookbook was 5 min and 30 sec, and new users increased with 192%. The result was a groundbreaking contemporary brand in a category flooded with generic offerings. 

    • 5 min 30 secaverage time spent on the lookbook
    • 192%increase in new users
    • 70%total increase in users
    • 659%transaction increase
    • 380%increased revenue on desktop
    • 715%increased revenue on mobile
    • 2x Cannes Lions Finalist2x Cannes Lions Finalist
    • 2x Eurobest Bronze2x Eurobest Bronze
    • Google Creative Sandbox Google Creative Sandbox
    • FWA Site of the DayFWA Site of the Day
    • FWA Mobile of the DayFWA Mobile of the Day
    • Awwwards Site of the DayAwwwards Site of the Day


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