Grey Denmark is a ‘full sourcing’ agency and not a full service agency. This means that we select the team depending on the project.
Our strengths lie in creating strong strategic and creative concepts. Our main focus is to achieve our clients’ business objectives through any kind of communications, that being Advertising, Public Relations or Public Affairs.
This is also reflected in our team set up and the way we work together. We do not believe in departments and fancy titles; we believe in gathering the right team for each individual task.
LeadershipView Full Sourcing Agency
ADVERTISING Grey Denmark is a full-service agency with expertise in all marketing disciplines. Because we believe that great work is something conceived, nurtured, produced and evaluated together, we house all of our disciplines and specialists under one roof. That way we can deliver the solution that is right, rather than the one we happen to be able to do. Call it integration, collaboration or teamwork – we simply call it common sense…
- PRODUCTION Greyworks is a new kind of international production implementation agency. Their economies of scale and innovative technologies help increase quality, consistency and creative control - while at the same time reducing cost and complexity. Greyworks is the result of a unique collaboration between the Grey network and Hogarth Worldwide. Their aim is to create value for your business by helping you bring your marketing and creative ideas to life and manage them around the world. This is done through production and through transcreation. Greyworks’ approach involves innovative systems and technologies that allow them to combine high levels of quality and creative excellence with significant efficiencies and cost-savings.
PUBLIC AFFAIRS Business are increasingly complex and so are many of their products and solutions. In today’s business world regulation at all levels is increasing. For some organisations increased regulation means new business opportunities while for others it equals lost revenue, added administration costs and potentially an end of an entire business area. Regardless, whether a company stands to gain or lose from changes in legislation and regulation – at local, regional or global scale – the need to control and to show action through bold moves is a growing modus operandi for governing bodies, politicians and NGOs. At Grey Public we guide our clients to understand the inner workings of policy, legislation and regulation processes and help them find a lasting business platform on which they can achieve broad stakeholder acceptance of their business model to secure license to operate. We know that in order to succeed with any strategic thought leadership program, political advocacy work or engaging in high-level conversations with regulators and politicians, we need to work integrated with both public affairs approaches and creative campaigning to solve our clients needs as regulation issues are formed by public agendas, and public agendas are formed by consumer demands and behaviours and vice-versa. Grey Public’s senior political advisors are creatively powered by the award-winning talent pool from Grey’s creative department and together we make sure our clients are heard and understood by the right stakeholders in order to protect their license to operate.
- PUBLIC RELATIONS The power of the public has in many ways never been bigger than today. The public domain is super charged by the fact that more and more people have internet access and access to voice their opinions on products, companies, states and people. Also the public domain is more fragmented than ever as people have become their own media via easy access to social media platforms. As a result the battle for relevance, visibility and share of mind is fierce. Public relations at its core is all about creating balance between the organizations aspirations and those of its stakeholders including consumers, citizens, society, shareholders etc. for the benefit of all. In the new world order of the speedy, fragmented and crowded public domain, PR is the perfect strategic tool for organisations. At Grey Public we help organisations ensure, elevate and protect their license to operate by helping to rediscover and execute their purpose, to heighten their efficiency by applying behavioral insights to the creative campaigns and to create the right strategic thought leadership platforms which engage stakeholders and increase reputation. It goes without saying that we also help organisations with the core corporate communications tasks of communication strategy, media relations, issues mapping and crisis management, product placement, launches and events and more.
DIGITAL At Grey we have embedded digital into our thinking, creativity and production. Whilst we insist on a digital DNA in everything we do, we work with two digital specialists to deliver the end result; GreyPOSSIBLE solve problems and grow businesses using intelligent collaboration, creativity, and innovation. Full-service capabilities include: research and analytics, strategy and planning, creative, user experience, technology and project management. 4129Grey are the digital storytellers, creating unique experiences that connect brands to consumers. Since 2007, 4129Grey have created successful projects for Fortune 500 companies, winning global and local prestigious awards.
- MEDIA As an integrated competence we provide planning, analysis, strategy and buying in all media channels. To deliver truly integrated communication, media and creative work closely together from the outset. Media planning, account management and creative operate as a single joined up team. We offer special expertise in the fields of digital brand comms, e-commerce, media cooperation, events and sponsorship. The strength of the WPP network comes into play here, with our clients benefiting from the most competitive buying-conditions.
SHOPPER We are creative shopper marketing and activation experts, who form a unique collaboration within the Grey network. Our role is to convert sales through Famously Effective work. We talk primarily to shoppers, not consumers. They behave differently and they’re emotionally engaged in different ways. Our proprietary tools help us to understand them and their shopper missions - who they are, where and why they buy. Our expertise is focused on environments wherever people buy, so bricks and mortar retail is our heartland, but digital and e-commerce also play a significant role in the path to purchase. Our creative disrupts shoppers in autopilot and persuades them to buy our clients’ brands. Our integration with the global Grey network means that we’re better connected to drive shopper thinking and activation beyond the store environment and across multiple markets. We operate across EMEA with centres of excellence in the UK, Germany and Spain, accessing local expertise when and where it’s needed across the region. This translates into marketing efficiencies and commercial results.