The client launched a life insurance policy and needed to communicate it in a way that would differentiate them from the competitors in a market overwhelmed with similar offers.
People don’t think about life insurance on a daily basis. Generally, people don’t want to think about something bad happening to them.
Every other insurance company was communicating their policy as a benefit to YOU. As your shield from bad things. We took an approach of protecting your loved ones in case something happens to you. By insuring yourself, you are really protecting your family.
We showed a fairy tale, one story ending. But, after the end there is still life. Life that you can ensure today by getting our policy. Because life doesn’t end when one story does.