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The Devil Never Sleeps

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    The Devil Never Sleeps The Devil Never Sleeps

    Case Study

  • CHALLENGE
  • INSIGHT
  • SOLUTIONS
  • OVERVIEW

    Young people believe they will live forever, healthily ever after. And while it’s always good to have such a a positive outlook on life, we are here to remind them that the devil never sleeps!

  • Industry:
    Insurance
  • Services:
    Advertising
  • Channels:
  • Office:
    Croatia
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  • THE CHALLENGE

    Croats still think the healthcare is free or at least very cheap. They feel safe, both financially and health wise. They don't see the point in having an additional health insurance.

    THE REALIZATION

    People don't like to think about illness or accidents, misfortunes of any kind. Our primary target (those under 30 or even 40) believes they are in good health and nothing (seriously) bad could ever happen to them.

    THE SOLUTION

    We used the reverse psychology, suggesting that they really don't need additional health insurance. We repeat their exact words and reasons why. But we've also put them in the context which will open their eyes and make them see it doesn't have to be like that. Everyone may get ill sometimes, so it's better to be prepared.

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