Erste bank was the first bank on the market that intorduced online application for the cash loan.
Croatian people generally „love“ banks, but over the past few years they've absolutely „adored“ them. Who wouldn't?
That's why it wasn't enough to let people know that the bank had a great new product, but we had to do it in a way that wasn't characteristic for banks – openly and and with a dose of self-irony.
There are no such people who enjoy going to the bank. Even when the product is something new and useful, and even completely innovative, going to the bank will never be fun or enjoyable.
We've invented the imaginary character Andrija who really loves going to the bank, so all the other 99,9% who don't, may be redeemed for their "sins" of not liking it at all. The irony in the headline "Because we know how much you really like going to the bank" resonated well with the audience, together with the upbeat, funny video.