Our client has developed a special line of analgetics & antipyretics exclusively for children, and when it comes to children, mothers always know best.
It is always challenging to advertise medicine for children, since it can be perceived negatively or manipulative. Our client has developed a special line of analgetics & antipyretics exclusively for children, a well-known Lupocet brand, which in time got adult extensions and some repositionig too. After many adult campaigns, now it was the time to remind the parents of Lupocet’s first customers and their needs.
When it comes to children, mothers know best. No matter what the problem is, when you’re a child, you will call your mother. Mothers are our best brand ambasadors.
When the child is ill, it's hard for the mother too. But apart from being sick, in the child's life there are hundreds of mini dramas! "I can’t tie my shoe!" "I can’t reach the cookie jar!”. But when there’s drama, here comes mama! Every parent can recognize themselves in charming everyday dramas of our campaign, telling a story not about a child being ill, but about being there for your child when they need you. Every single time. That is the story of our brand too.