The time is precious and there are better things to do than going to the bank - with online banking services that are a push-of-a-button away.
We had already established that people “really looove” going to the bank so Erste bank created online banking services that could ease the whole banking process and reduce the time spent in branches. The task was to continue advertising additional unique services and affirm Erste’s position of an innovative and unobtrusive financial partner.
A Croatian celebrity explains in a funny way how he spends his days and that time is precious, i.e. that there are better things to do than going to the bank, and also that the bank could “come to you” and be just a click (or push of a button) away.