GREY EMEA WELCOMES GREGORY ROEKENS
Gregory Roekens joins Grey EMEA as Future Technology Officer.
September 21, 2016
Grey EMEA has announced it has appointed Gregory Roekens to the position of Future Technology Officer for the EMEA region reporting directly to David Patton, President and CEO Grey EMEA.
A native Belgian who began his career at IBM, Gregory joins from AMV BBDO where he was Chief Technology Officer. An experienced digital operations professional, Gregory is best known for building global client web platforms for the likes of Peugeot, Ford, Guinness and Nokia, developing marketing platforms for clients such as easyJet and Best Buy and more recently for the creation of the XLAB, an innovation lab that focuses on inventing unique customer experiences through emerging technologies.
Gregory has a deep understanding of digital technologies, media and operations, creative technology, digital transformation, marketing technical platforms and advertising as well as extensive experience in delivering and managing large, complex, multi-disciplined, cross-regional operations, both from a technical and a resource management point of view.
David Patton, President and CEO of GREY EMEA, said “The rapid advancement and diversity of technology is creating exponentially expanding opportunities for our business and our clients. Gregory will be responsible for forcing us to review and reshape our ways of working across everything we do from how we conceive, create and build ideas; to how we launch campaigns, support our network and work with new technology partners within and beyond WPP to create a robust business.
Patton continued, “Gregory is a vastly experienced technology guru but he also has strong and grounded commercial sense that will serve him well in our business and with our clients and partners. I want him and our network to be constantly pushing boundaries.”
Roekens commented: “I’ve always keenly focused on anticipating, implementing and inspiring creative uses of emerging digital technologies. I’m thrilled to join such a forward looking business and the mandate I’ve been given to rethink and reshape new ways of working is a fantastic challenge. Working closely with the EMEA management team and all our agencies across the region, I intend to help Grey and its clients unlock and formulate the many opportunities in the ongoing technological revolution.”