Inside Greys Global Sweep of 113 Lions at Cannes
18 offices won, nearly double the amount in 2014
By Noreen O'Leary | June 30, 2015
While Ogilvy & Mather received recognition as Cannes' Network of the Year, smaller WPP corporate sibling Grey generated much of the unofficial buzz at Cannes last week as it was awarded 113 Lions, triple the agency's previous record, and just shy of Ogilvy's stash of 123 statues.
Ogilvy always does well—this year marks the agency's fourth consecutive salute as Network of the Year—but that is largely because of work produced outside of the states. Success on this scale is new for Grey, and the agency's New York flagship had a lot to do with that, a dynamic that still proves elusive for Ogilvy.
Perhaps most impressive this year is Grey's win of four Grand Prix Lions compared to zero for Ogilvy. Grey London took home two Grand Prix for Volvo's LifePaint work, landing top honors in Promo & Activation and Design, and it was the only campaign to win multiple Grand Prix honors this year. The agency's German operations scored a radio Grand Prix for client SoundCloud's Berlin Wall of Sound, and the New York flagship scored the top prize in the Direct Lions for its Volvo social campaign around the Super Bowl titled "The Greatest Interception Ever."
Jun 30, 2015