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    New client in our portfolio: British American Tobacco

    Grey Zagreb will start delivering Famously Effective work this month and will focus on HoReCa and Trade marketing segments.

    By Grey Zagreb | March 16, 2016

    British American Tobacco, a global tobacco company with more than 200 brands sold in over 200 markets, is our new client. Grey Zagreb won the company’s Adria Cluster pitch for Croatia, Slovenia and Bosnia and Herzegovina.

    The tobacco company challenged the agency to present proposals for new, creative, and unique platform that will deliver relevant message to target consumer segments and build BAT brands image on different touchpoints within legal framework.

    Grey Zagreb will start delivering Famously Effective work this month and will focus on HoReCa and Trade marketing segments. The work will comprise shopper marketing and brand marketing activations.

    Nikola Bubanj, Grey Adriatics CEO: "This is really an amazing achievement and Grey’s winning spirit has never been stronger across the region. Personally, I'm looking forward to showcase to the client our talent, innovation, and genuine new ideas that will be embraced for the future. We are off to a terrific start in 2016 and, what's most important - the year is still young".

    Grey Zagreb

    Mar 16, 2016

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