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REPAIR & PROTECT

Sensodyne

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    REPAIR & PROTECT GSK – SENSODYNE

    Case Study

  • CHALLENGE
  • INSIGHT
  • SOLUTIONS
  • OVERVIEW

    GSK wanted to increase brand penetration in China but to do that they needed to raise awareness of their new product and educate people into understanding the causes of tooth sensitivity and how Sensodyne's efficacy lies in its superior technology.

  • Industry:
    Healthcare & Pharmaceuticals
  • Services:
    Advertising
  • Channels:
    Video/TV
  • Office:
    Grey Shanghai
  • THE CHALLENGE

    Get consumers to believe that Sensodyne is a genuinely superior product.

    THE REALIZATION

    Consumers want the most professional and advanced technology for their oral problems.

    THE SOLUTION

    We used a TV commercial to introduce the fact that Sensodyne Repair and Protect contains Novamin  Technology which is able to repair the tiny holes in dentine that lead to the discomfort of sensitive teeth. We used real oral care Experts to introduces the R&D behind the patented NovaMin technology and explain why it is so effective.

     

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