Grey Advertising China

HEINEKEN's ATP SHANGHAI TOURNAMENT

Heineken

ChinaOFFICES

  • Toggle Nav

    China

    ChinaCHN

    Heineken

    HEINEKEN's ATP SHANGHAI TOURNAMENT HEINEKEN's ATP SHANGHAI TOURNAMENT

    Case Study

  • SOLUTIONS
  • FAMOUSLY EFFECTIVE
  • OVERVIEW

    Since 2005, Heineken has been committed to sponsoring a world class tennis event – the ATP Shanghai. In 2014 we expected to leverage this prestigious tournament to build up Heineken’s high-end brand image rather than just seeing it as a one-off event.

  • Services:
    Activation
  • Office:
    Grey Shanghai
  • Share:

    LinkedIn
  • THE SOLUTION

    We created awareness in targeted venues with our special display in supermarket, bars, KTVs and more.We also boosted its impact by holding on-site events in small cities around Shanghai.To create more anticipation, as the event approached, we installed an interactive idea. In metros, people could take a quiz and win tickets to the tennis event.On the big day, all participants of ATP celebrated this world-class event with those Tennis masters in the world of Heineken with a main stage, beer garden, tennis house and sky box.

    FAMOUSLY EFFECTIVE

    We made an impact in 20 cities, reaching 200,000 people per day. During this event, beer sales even increased by 100 percent.

    Work

    Filters Sort by
  • Sort by:
  • Case Studies
  • Most Awarded
  • Most Recent
  • REPAIR & PROTECT Sensodyne REPAIR & PROTECT GSK – SENSODYNE Case Study
  • WATSONS' SHOPPER BASED DESIGN P&G WATSONS' SHOPPER BASED DESIGN Watsons Case Study
  • Tree Homicide GSK Tree Homicide GSK - Parodontax Case Study
  • MENGNIU BRING THE PURITY BACK 純甄 MENGNIU BRING THE PURITY BACK Mengniu Chun Zhen Case Study
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:Work&fq=site_root:china&wt=json&facet.sort=count&facet=true&start=0&rows=6&group.limit=30&sort=work_date%20desc
    http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&facet.mincount=1&fq=doc_type:Work&fq=site_root:china&wt=json&facet.sort=count&facet=true&facet.field=work_industry&facet.field=work_clients_name&facet.field=work_services&facet.field=work_solution_channel&group.limit=30&sort=work_date%20desc
    10.0.1.174