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Yashaswini Samat elevated as Chairman & MD

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    Yashaswini Samat elevated as Chairman & MD

    Based in Mumbai, she will work closely with Nirvik Singh, Chairman and CEO, Grey Group Asia Pacific, Middle East and Africa.

    April 22, 2018

    In a recent announcement, Yashaswini Samat (MD and EVP, P&G-AMEA, GC), who has been leading Grey's biggest client, P&G for the AMEA region, will be adding to her current responsibilities and has been promoted to chairman and managing director, Grey Group India. Based in Mumbai, she will work closely with Nirvik Singh, chairman and chief executive officer, Grey Group Asia Pacific, Middle East and Africa, to expand on Grey's roadmap of collaborative and innovative solutions for clients' business problems as well as continue to build upon the Grey brand in India.

    Samat, an MBA graduate from IIM (Kolkata), is the first woman heading Grey Group India and joins a well-established set of accomplished and successful women CEOs at Grey which includes; Debby Reiner (Grey NY), Sarah Trombetta (Grey Group Hong Kong), Irene Wong, (Grey Group Malaysia), Kanaporn Hutcheson (GREYnJ United), Priya Monga (Grey RC&M India) and Yukiko Ochiai (Grey Group Japan), among others.

    A Grey veteran of 25 years, Samat joined as an account director on Pantene. Over the course of her career, she has worked in multiple markets, driving integrated strategies and communication plans for big brands as well as a range of P&G brands. She has led and mentored large teams across different geographies (Europe, Asia and North America), diverse disciplines and cultures. Before moving back to Asia, Samat was the global brand agency leader for Pantene based out of New York.

    In 2015, she was named Campaign Asia's 'APAC Account Person of the Year'. With her impressive and stellar performance, in January 2017, Samat's geographic remit was expanded to include all P&G brands for Middle East and Africa in addition to Asia Pacific. A great mobiliser of ideas and cross-selling disciplines, the P&G business has seen huge success in Asia under her leadership. In her regional AMEA role, she has worked with various partners and streams across shopper marketing, activation and digital.

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