Grey Advertising China

Generali picks Grey Group as creative agency in APAC

ChinaOFFICES

  • Toggle Nav

    China

    ChinaCHN

    Generali picks Grey Group as creative agency in APAC

    The winning agency will handle branding for Indonesia and Vietnam initially, with an opportunity to expand to other countries in the future.
     

    February 24, 2018

    Italy-based insurance company Generali has awarded Grey Group AMEA a regional appointment following a competitive multi-agency pitch against undisclosed competitors. The appointment is for one year, effective immediately, and the first work is slated to appear in June or July, according to the agency.
     
    The branding assignment, to be managed from Singapore, initially covers Indonesia and Vietnam, but the agency said there is "the opportunity" to expand into China, Hong Kong, India, Thailand and Malaysia in the future, as the client finalises its longer-term plans in the region.
     
    Grey will develop a comprehensive communications platform to support Generali’s growth across the region, with all creative output providing local markets with flexibility for subsequent marketing and promotional campaigns, according to the agency.
     
    Grey's winning pitch idea showed a true understanding of the company's Italian roots and how this heritage can be used to drive differentiation in the marketplace, said Neil Gardner, chief customer officer of Generali Group.
     
    Andrew Boatman, vice president and group account director woth Grey Group Singapore, said the opportunity to make "one of Italy’s most iconic service brands" "meaningful for an audience in Southeast Asia" is an exciting challenge.
     

  • Press Release

    其实也没什么大事,就是有两件好事

    生活就像一个神秘的包裹,在打开之前 你永远想像不到下一秒会发生什么 比如,你绝对想不到 接下来,你将被一条鱼治愈

    Read
  • Press Release

    2018 Grey China Strategic Council

    Ever wonder what happens when Grey Greater China’s most talented story-tellers responsible for some of the company’s trailblazing campaigns gather in a single room? The most organized craziness you could ever be part of. Ironic? Yes! Believe it? Read more to get all the scoop on what went down during Grey’s first ever Strategic Council…

    Read
  • Grey Shanghai wins pitch for Carlsberg’s Tuborg

    Grey Shanghai has won Tuborg’s international account after several pitches at the end of 2017. The agency will help the beer brand expand its business in China.

    Read
  • Press Release

    Is "Save the vanishing tree" campaign an illusion/reality?

    On 21st March students from Grade 10 Shanghai High School, International Division, led by Ann Tang, Saku, Sarie and Anya took on an art project with a difference.

    Read
  • Press Release

    Beijing Subway suggests the city’s emergency services are using it

    Ad agency Grey has released a campaign for Beijing Subway that proposes that taking the subway is the fastest mode of transport in the traffic choked city.

    Read
  • All Articles
  • Press Release 其实也没什么大事,就是有两件好事 View
  • Press Release 2018 Grey China Strategic Council View
  • Grey Shanghai wins pitch for Carlsberg’s Tuborg View
  • Press Release Grey expands social capabilities with acquisition in China The network acquires social agency Easycom. View
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:china&wt=json&facet.sort=count&facet=true&start=0&rows=4&group.limit=30&sort=newsdate%20desc
    http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:china&fq=news_featured:"true"&wt=json&facet.sort=count&facet=true&group.limit=30&sort=newsdate%20desc
    10.0.3.235