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Grey Digital India and Cadbury Silk roll out a social media

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    Grey Digital India and Cadbury Silk roll out a social media

    This Valentine's day, Grey Digital rolled out a social media campaign for the Cadbury Silk (Silk).

    February 15, 2016

    This Valentine's day, Grey Digital rolled out a social media campaign for the Cadbury Silk (Silk). The brand urged fans to celebrate Valentine's Day in a special way and to make it be a memorable one. Last year, thousands of fans created personalised content as part of a campaign conceptualised by Grey Digital. This year, the insight was that people are shy when it comes to expressing their love and sometimes need that little nudge to do it. And that's where Silk would come in. The brief was to equip the fans with tools that would help them 'Say it with Silk' and share their love stories.

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    In response, Grey Digital conceptualised a digital piece resting on four pillars: Silk Emoticons - A language of Love: Since this generation loves communicating via emoticons, an entire range of animated Silk emoticons was created with clever product integration. These stickers were then made available on Truly Madly, the dating app, and Nimbuzz, the chat messenger.

  • Press Release

    Is "Save the vanishing tree" campaign an illusion/reality?

    On 21st March students from Grade 10 Shanghai High School, International Division, led by Ann Tang, Saku, Sarie and Anya took on an art project with a difference.

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  • Beijing Subway suggests the city’s emergency services are using it

    Ad agency Grey has released a campaign for Beijing Subway that proposes that taking the subway is the fastest mode of transport in the traffic choked city.

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  • Grey goes nuts over new Californian client

    It’s not a category you typically turn to for innovative advertising, but Grey Greater China is hoping to do just that for its newest client, California Walnut Commission.

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  • Proya Sun Block ads uses traditional "Shadow Peppets"

    Created by Grey Beijing, the 'Shadow Puppets' print campaign features the traditional form of entertainment to get across a message to the customers that Proya Sun Block helps to protect against sunburn by blocking out ultraviolet radiation on skin exposed to sunlight.

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  • The lost lakes of china pop up as reflections across beijing

    Woven into the paths of busy beijingers ‘the lost lakes’, was a large-scale art installation by a team at grey group china. the country’s recent urbanization efforts and the effects of climate change and environmental pollution has caused severe droughts and water shortage across the country.

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  • All Articles
  • Press Release Grey expands social capabilities with acquisition in China View
  • Press Release Is "Save the vanishing tree" campaign an illusion/reality? View
  • Beijing Subway suggests the city’s emergency services are using it View
  • Grey goes nuts over new Californian client View
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