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    Ad Man - PRESTIGE

    When NIRVIK SINGH isn’t telling stories through ad campaigns, he’s thinking of ways to give back to the community, writes ​Lydianne Yap

    By Lydianne Yap | May 7, 2015

    IF ONE WERE to believe hit television series Mad Men, advertising professionals are all Don Drapers with sleek backcombs and sharp suits who knock back whiskeys in the office.

    But of course, the show was set in the 1960s, and much of it is fiction. Present day ad men like Chairman and CEO of Grey Group Asia Pacific Nirvik Singh, hardly lead Draper-esque lives, save for the suit. When Singh, 52, isn’t dreaming up “famously effective” campaigns — the firm’s benchmark of excellence, he says — at Grey’s Singapore office, he spends most of his time on aeroplanes, shuttling between cities for meetings and to give talks on everything from advertising to digital start-up businesses. In fact, when we meet on a Thursday afternoon, Singh is fresh off a flight from Tokyo. “What free time?” he jests, when I casually ask about his off-duty pursuits.

    The advertising business has changed over the years, perhaps more so than any other industry, Singh observes. He likens the role of early advertisers to “the voice of God beaming down to the world”, a one-way form of communication. Today, it’s more of a dialogue as consumers now have the ability to give feedback. “[The industry] will keep changing,” he says. “But change for the better is always good.”

  • Press Release

    Is "Save the vanishing tree" campaign an illusion/reality?

    On 21st March students from Grade 10 Shanghai High School, International Division, led by Ann Tang, Saku, Sarie and Anya took on an art project with a difference.

  • Beijing Subway suggests the city’s emergency services are using it

    Ad agency Grey has released a campaign for Beijing Subway that proposes that taking the subway is the fastest mode of transport in the traffic choked city.

  • Grey goes nuts over new Californian client

    It’s not a category you typically turn to for innovative advertising, but Grey Greater China is hoping to do just that for its newest client, California Walnut Commission.

  • Proya Sun Block ads uses traditional "Shadow Peppets"

    Created by Grey Beijing, the 'Shadow Puppets' print campaign features the traditional form of entertainment to get across a message to the customers that Proya Sun Block helps to protect against sunburn by blocking out ultraviolet radiation on skin exposed to sunlight.

  • The lost lakes of china pop up as reflections across beijing

    Woven into the paths of busy beijingers ‘the lost lakes’, was a large-scale art installation by a team at grey group china. the country’s recent urbanization efforts and the effects of climate change and environmental pollution has caused severe droughts and water shortage across the country.

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  • Press Release Grey expands social capabilities with acquisition in China View
  • Press Release Is "Save the vanishing tree" campaign an illusion/reality? View
  • Beijing Subway suggests the city’s emergency services are using it View
  • Grey goes nuts over new Californian client View