Grey Advertising Canada

Poverty Isn't Always Easy to See

Salvation Army


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    Salvation Army

    Poverty Isn't Always Easy to See Poverty Isn't Always Easy to See


    Exposing a different side of poverty this holiday season, the campaign platform - Poverty Isn't Always Easy to See - highlights those who live in poverty are often those who you wouldn't typically expect. And the holidays, with the accompanying pressure to keep up appearances, are a perfect hiding place.

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    Strategy, Insights, Advertising
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    Radio, Video/TV, Print, Outdoor/OOH, Online Media, Social Media
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