Grey Advertising Canada

WHATS IN A NAME?

CanadaOFFICES

  • Toggle Nav

    Canada

    CanadaCAN

    WHATS IN A NAME? WHATS IN A NAME?

    Grey Vancouver helps OK Tire show its depth.

    By Harmeet Singh | September 25, 2017

    For those who feel we have so much more to offer the world than what people see on the surface, welcome to OK Tire’s world.

    The national chain is continuing to fight its battle of letting people know it’s about more than just, well, tires. In this new spot from Grey Vancouver, the brand shows perception vs. reality when it comes to what it brings to the table (full auto service, as it turns out). What’s confusing and a little freaky to the people in the ad is actually meant to bring some clarity to the rest of us.

    It’s not turning its back on its name, though. Another of its spots embraces the unexciting, but necessary, life of a tire (even cats can’t make them that exciting, but that’s okay).

    News

  • Press Release

    180 Female Agency Leaders Launch ‘Time’s Up Advertising’ 180 Female Agency Leaders Launch ‘Time’s Up Advertising’

    Top execs are working to end harassment and discrimination

    Read
  • Press Release

    Canada, a nation of donors Canada, a nation of donors

    The Trillium Gift of Life Network wants the country to be known for its organ giving, just as much as it is for its politeness.

    Read
  • All Articles
  • Press Release 180 Female Agency Leaders Launch ‘Time’s Up Advertising’ 180 Female Agency Leaders Launch ‘Time’s Up Advertising’ View
  • Press Release Canada, a nation of donors Canada, a nation of donors View
  • Press Release What have unions done for you? View
  • TANK ANNOUNCES REVLON INC, ACCOUNT WINS TANK ANNOUNCES REVLON INC, ACCOUNT WINS View
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:canada&wt=json&facet.sort=count&facet=true&start=0&rows=4&group.limit=30&sort=newsdate%20desc
    http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:canada&fq=news_featured:"true"&wt=json&facet.sort=count&facet=true&group.limit=30&sort=newsdate%20desc
    upload_max_filesize=300M10.0.1.174