WHATS IN A NAME? WHATS IN A NAME?
Grey Vancouver helps OK Tire show its depth.
By Harmeet Singh | September 25, 2017
For those who feel we have so much more to offer the world than what people see on the surface, welcome to OK Tire’s world.
The national chain is continuing to fight its battle of letting people know it’s about more than just, well, tires. In this new spot from Grey Vancouver, the brand shows perception vs. reality when it comes to what it brings to the table (full auto service, as it turns out). What’s confusing and a little freaky to the people in the ad is actually meant to bring some clarity to the rest of us.
It’s not turning its back on its name, though. Another of its spots embraces the unexciting, but necessary, life of a tire (even cats can’t make them that exciting, but that’s okay).