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Grey Canada and Miami Ad School Toronto Launches ‘The First Chapter Project

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    Grey Canada and Miami Ad School Toronto Launches ‘The First Chapter Project Grey Canada Launches ‘The First Chapter Project

    Together, Grey Canada and Miami Ad School are collecting first chapters from the unpublished 'someday' novels of copywriters everywhere. 

    By Erik Oster | October 25, 2018

    Such notable authors as F. Scott Fitzgerald, Don DeLillo, Dorothy Sayers, Joseph Heller, Salman Rushdie and Helen Gurley Brown were copywriters before finding literary fame. Of course, it’s a common cliche that copywriters everywhere have a novel they’re sure they’ll finish one day stored away somewhere.

    That’s why Grey Canada and Miami Ad School are asking you to do something with that unfinished masterpiece. They’ve launched a project calling on copywriters to contribute to “a novel of unfinished novels” called “The First Chapter Project.”

    “Think of it as a Kickstarter campaign,” Stephen Jurisic, dean of Miami Ad School explained. “But instead of asking for money, we’re asking for the first chapter of your unfinished book.”

    The goal is to collect as many chapters as possible and publish the resulting collection. Proceeds from the sale of the book will go to a Miami Ad School scholarship fund.

    You can submit the first chapter of your own work-in-progress (you know you have one) at FirstChapterProject.com.

    Credits:
    CLIENT: Miami Ad School Toronto
    AGENCY: GREY Canada
    CCO: Helen Pak
    ECD: James Ansley, Joel Arbez
    ACD: Ryan Lawrence
    COPYWRITER: Rena Green
    ART DIRECTOR: Eric Carriere
    DESIGN DIRECTOR: Genevieve Beharry
    ACCOUNT EXECUTIVE: Kate Beaman
    SENIOR DEVELOPMENT LEAD: Pablo Mellognio
    DEAN, MIAMI AD SCHOOL TORONTO: Stephen Jurisic
    FOUNDER, MIAMI AD SCHOOL TORONTO: Aman Gulati

    AdWeek

    Oct 25, 2018

    News

  • Grey Canada and Miami Ad School Toronto Launches ‘The First Chapter Project Grey Canada Launches ‘The First Chapter Project

    Together, Grey Canada and Miami Ad School are collecting first chapters from the unpublished 'someday' novels of copywriters everywhere. 

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