Canadian Blood Services picks GREY Canada as new Creative AOR
Canadian Blood Services has selected GREY Canada as their agency of record following a competitive review of creative agencies
June 5, 2018
(TORONTO) – Canadian Blood Services has selected GREY Canada as their agency of record following a competitive review of creative agencies.
GREY will act as the creative agency for Canadian Blood Services over the next three years. Through this role, GREY will provide integrated communication services, including traditional and digital advertising. GREY has been tasked with driving new donors, increasing awareness and widening the appeal of Canadian Blood Services by highlighting their work in providing life essentials for transfusion and transplantation, including blood, plasma, stem cells and organs and tissues.
GREY has already begun working on the assignment with a new platform intended to launch around Canadian Blood Services 20th anniversary celebrations planned for September 2018.
"We're incredibly proud and honoured to be partnering with Canadian Blood Services on such an important journey in bettering the lives of Canadians."
- Helen Pak, President of GREY Toronto and Chief Creative Officer of GREY Canada
“We look forward to drawing on Grey’s creative expertise as we encourage more Canadians to donate blood or plasma, register to make a stem cell or organ donation, or make a financial contribution in support of the patients we serve.”
- Gord Kerr, Director, Donor Acquisition, Retention and Performance of Canadian Blood Services
GREY Canada is part of the advertising network of Grey Group, which ranks amongst the largest global communications companies in the world. Its parent company is WPP (NASDAQ: WPPGY). Under the banner of “Famously Effective”, the agency serves a roster of the world’s best-known brands including HSBC, Brown-Forman, BC Ferries, GSK, and Volvo as well as leading not-for-profits, Salvation Army and Ovarian Cancer Canada. GREY is an award-winning agency known for creating “famously effective” work and has been awarded on a national and global stage with the CASSIES, EFFIES, and D&AD Impact Awards.
Canadian Blood Services manages the national supply of blood, blood products and stem cells, and related services for all the provinces and territories (excluding Quebec). We operate an integrated, pan-Canadian service delivery model that includes leading an interprovincial system for organ donation and transplantation. Our national scope, infrastructure and governance make us unique in the Canadian healthcare landscape. Canadian Blood Services is regulated as a biologics manufacturer by Health Canada and primarily funded by the provincial and territorial ministries of health. Canadian Blood Services is a not-for-profit charitable organization.
Jun 5, 2018