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Volvo Tweetball

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    Case Study

  • CHALLENGE
  • INSIGHT
  • SOLUTIONS
  • OVERVIEW

    The football match Sweden Vs Belgium during the UEFA Euro 2016 Championship becomes kind of a big deal when you are a Swedish car brand with a factory in Belgium. Which fan colors do you paint on? For who do you cheer? By introducing Volvo Tweetball, a virtual football match on Twitter, Volvo Belgium kept the supporters of both teams happy by celebrating every goal.

  • Industry:
    Automotive-Vehicles
  • Services:
    Strategy, Digital, Advertising, Media
  • Office:
    GREY Amsterdam
  • Share:

    LinkedIn
  • THE CHALLENGE

    How can Volvo Belgium hijack the online conversation during the UEFA Euro 2016 Championship match Belgium vs Sweden while stimulating test-drive requests via the Volvo website?

    THE REALIZATION

    Who do you support as a Swedish car brand with a factory in Belgium during the Belgium vs Sweden match at the UEFA Euro 2016 Championship? By celebrating every goal, Volvo kept supporters of both teams happy.

    THE SOLUTION

    Research showed us that Volvo is ‘mentioned’ most on Twitter so that’s where the majority of our audience could be reached. We also know that Twitter is the most used digital platform during live events. Introducing: Volvo Tweetball. A virtual football match on Twitter. During the match Belgium vs Sweden a virtual ball was dropped by Volvo Belgium on their Twitter account. The person who retweeted the tweet (and thereby the virtual ball) just before a goal was made in the real football match, stood a chance to win a trip to Sweden.

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