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Rechtsbijstand-up

Nationale Nederlanden

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    Rechtsbijstand-up Rechtsbijstand-up

    Case Study

  • CHALLENGE
  • INSIGHT
  • SOLUTIONS
  • OVERVIEW

    Legal insurance. Not very high on the ‘I-need-to-get-this’ list of many people. How do we change this? By showing how easy it is to end up in a legal dispute by turning real life disputes into Stand-Up comedy sketches performed by four of Holland’s top Stand-Up comedians.

  • Industry:
    Insurance
  • Services:
    Strategy, Activation, Advertising
  • Channels:
    Video/TV, Online Media, Social Media
  • Office:
    GREY Amsterdam
  • Share:

    LinkedIn
  • THE CHALLENGE

    Nationale-Nederlanden asked Grey Benelux to raise awareness for the importance of having a legal insurance.

    THE REALIZATION

    People overestimate their ability to solve problems. Only 50% have a legal insurance. People underestimate the possibility of legal disputes arising in their daily lives and therefore don’t see the necessity of taking preemptive measures.

    THE SOLUTION

    To create awareness about NN’s legal insurance offer, we created Rechtbijstand-up. A campaign for which we enlisted the help of 4 popular Dutch Stand-Up comedians who transformed real legal disputes into funny sketches. People could send in their own dispute and the best submissions were turned into sketches, offering free tickets to a cabaret show as incentive. Nationale-Nederlanden believes that a lot of legal issues can be resolved quick and accurate by having a legal insurance and that, once resolved, a lot of disputes can be laughed about in hindsight.

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