Creating Pop Culture
Welcome to Grey Amsterdam.
We’re a creative company which employs talented people
who think different and work with brands in an open way,
with one common goal: creating culturally influential work that people talk about.
We believe brands must enter and influence popular culture to be noticed.
We help our clients achieve this by merging creativity and innovation
to create Famous and Effective work which, of course, does more
than just meet our clients’ business objectives.
We love using our creativity to help our clients to not just market to the world,
but behave in the world with authenticity and personality.
Our open culture makes this kind of work possible.
We believe in collaboration and making our clients part of the team.
No hierarchy, no ego.
Because in our eyes, none of us are as smart as all of us.
Management Team
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We’re a creative company with expertise in all marketing disciplines, both online and offline. We believe that great work is something conceived, nurtured, produced and evaluated together. That’s why we house all our disciplines and specialty experts under one roof. -
We don’t sit and wait for our clients to tell us what services they want; we work together with them as a team to determine what they need. Call it integration, collaboration or teamwork — we simply call it the everyday practice of doing what’s right.
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ADVERTISING Grey is a full-service advertising agency with expertise in all marketing disciplines. Because we believe that great work is something conceived, nurtured, produced and evaluated together, we house all of our disciplines and specialists under one roof. That way we can deliver the solution that is right, rather than the one we happen to be able to do. Call it integration, collaboration or teamwork – we simply call it common sense. View our work -
SHOPPER
We are creative shopper marketing and activation experts, who form a unique collaboration within the Grey network. Our role is to convert sales through Famously Effective work.
We talk primarily to shoppers, not consumers. They behave differently and they’re emotionally engaged in different ways. Our proprietary tools help us to understand them and their shopper missions - who they are, where and why they buy.
Our expertise is focused on environments wherever people buy, so bricks and mortar retail is our heartland, but digital and e-commerce also play a significant role in the path to purchase. Our creative disrupts shoppers in autopilot and persuades them to buy our clients’ brands.
Our integration with the global Grey network means that we’re better connected to drive shopper thinking and activation beyond the store environment and across multiple markets. We operate across EMEA with centres of excellence in the UK, Germany and Spain, accessing local expertise when and where it’s needed across the region.
This translates into marketing efficiencies and commercial results.
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DIGITAL At Grey we have embedded digital into our thinking, creativity and production. Whilst we insist on a digital DNA to everything we do, we work with two digital specialists to deliver the end result; GreyPOSSIBLE solve problems and grow businesses using intelligent collaboration, creativity, and innovation. Full-service capabilities include: research and analytics, strategy and planning, creative, user experience, technology and project management. 41? 29! are the digital storytellers, creating unique experiences that connect brands to consumers. Since 2007, 41? 29! have created successful projects for Fortune 500 companies, winning global and local prestigious awards. Capabilities range from internet to mobile, viral guerrilla marketing to 360 degree projects. Specialities include marketing, advertising, advergames, iPhone apps, viral videos, online campaign, social media, seeding, campaign management, viral tracking, interface design, trend consultancy, online marketing, and design. View our work -
PRODUCTION
Greyworks is a new kind of international production implementation agency. Their economies of scale and innovative technologies help increase quality, consistency and creative control - while at the same time reducing cost and complexity. Greyworks is the result of a unique collaboration between the Grey network and Hogarth Worldwide.
Their aim is to create value for your business by helping you bring your marketing and creative ideas to life and manage them around the world. This is done through production and through transcreation. Greyworks’ approach involves innovative systems and technologies that allow them to combine high levels of quality and creative excellence with significant efficiencies and cost-savings.
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DATA Grey have recently partnered with Kantar, the second largest research company in the world to provide information, insight and consultancy to any brand, anywhere in EMEA. Kantar run the EU’s largest quant and qual studies and work with over half of the Fortune 500 companies. Grey and Kantar World panel have developed Prism, some proprietary thinking around buyer behaviour. Furthermore Grey has developed a data analytics centre of excellence in Spain, with real time listening centres, looking at everything from clickstream to brand intelligence. Grey analytics doesn’t believe in set tools but creates a different model tailored to each client. View our work -
SOCIAL
Our social partners are the UK’s longest established and most experienced full service social and word of mouth marketing agency. They can deliver everything from listening and co-creation panels to strategy, ideation, build, deployment, management and measurement. They were the first winner of the World Advertising Research Council Global WOM Grand Prix in 2005.They help brands answer 3 key questions:
1) How can social media most contribute towards the business and strategic goals?
2) What is your brand fighting for, or against?
3) How can your brand best provoke conversations between consumers?
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MEDIA As a full-service media agency GREYmedia provides planning, analysis, strategy and buying in all media channels. To deliver truly integrated communication, media and creative work closely together from the outset. Media planning, account management and creative operate as a single joined up team. We offer special expertise in the fields of digital brand comms, e-commerce, media cooperation, events and sponsorship. The strength of the WPP network comes into play here, with our clients benefiting from the most competitive buying-conditions. View our work
CLIENTS
since 2004
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