To Encourage Recycling, Coke Made An Arcade Game Powered By
The "Happiness Arcade" bets that making recycling a game can help clean up Dhaka, Bangladesh, and the world.
By Jeff Beer | April 27, 2014
Transforming practical tasks or work into a game has been happening for centuries. Just ask any kid challenged to a veggie-eating race at the dinner table. It also may or may not have something to do with the invention of curling.
Coca-Cola and agency Grey Dhaka decided to use fun times to try and tackle the lack of recycling awareness in the Bangladesh city of 15 million people. They created an arcade game powered not by coins, but empty plastic bottles. Drop a bottle in through the charmingly bottle-shaped slot and get a chance to play a Pong-like video game.
Apr 27, 2014