Covergirl and Grey launched the #letgirlsbegirls initiative.
Little girls grow up so fast these days. How does a brand like Covergirl help slow things down and ensure that makeup is fun, not always a fix for flaws or a way to improve themselves?
Covergirl and Grey launched the #letgirlsbegirls inititaive to help stop the over-sexualisation of young girls. #letgirlsbegirls is about slowing things down, about ensuring makeup is fun, not a fix for flaws or a way to make improvements. It’s about girls embracing who they are – little girls.