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#LETGIRLSBEGIRLS

Covergirl

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    #LETGIRLSBEGIRLS #LETGIRLSBEGIRLS

    Case Study

  • CHALLENGE
  • INSIGHT
  • SOLUTIONS
  • OVERVIEW

    Covergirl and Grey launched the #letgirlsbegirls initiative. 

  • Services:
    Public Relations, Digital, Media
  • Channels:
    Social Media, Online Media, Website
  • Office:
    Sydney
  • Share:

    LinkedIn
  • THE CHALLENGE

    Little girls grow up so fast these days. How does a brand like Covergirl help slow things down and ensure that makeup is fun, not always a fix for flaws or a way to improve themselves?

    THE REALIZATION

    Covergirl realised that they could be part of the solution. 

    THE SOLUTION

    Covergirl and Grey launched the #letgirlsbegirls inititaive to help stop the over-sexualisation of young girls. #letgirlsbegirls is about slowing things down, about ensuring makeup is fun, not a fix for flaws or a way to make improvements. It’s about girls embracing who they are – little girls.

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