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    Health tech start-up Health& appoints Grey Melbourne Health tech start-up Health& appoints Grey Melbourne.

    Australian health tech start-up, Health&, has today announced it has appointed Grey Melbourne to drive a major new product release in 2016.

    By Michael Knox | September 30, 2015

    Australian health tech start-up, Health&, has today announced it has appointed Grey Melbourne to drive a major new product release in 2016, which is designed to help Australians think, feel and act differently about their healthcare.

    Health& has brought together a multi-disciplinary team of Australia's most renowned medical, creative and digital minds to overhaul the delivery of health information online.
    The first stage of its innovative project was launched in June this year and the company is now preparing to unveil a dynamic digital health platform that will help Australians to monitor and proactively manage their health affairs.

    Says John Stewart, CEO, Health&: "The Health& consumer portal is much more than just an electronic filing cabinet for medical records. Our team has gone to arduous lengths to extract the invaluable knowledge stored in the minds of world-class medical professors and used it to design algorithms that make medical information accessible, logical and easy to understand.

    "Our technology learns about people over the course of a lifetime and guides them towards personalised preventative health checks, which means they will be prompted to go to the doctor for the right reasons, rather than picking up the pieces when it's too late."

    The Health& consumer portal is a platform technology that provides a single window into people's health and allows them to combine several data sources together in a single dashboard, including wearable device information, medical records, allergy information and medicine management tools. It will continue to evolve in line with consumer demand and trends in the digital health space.

    Grey Group Australia's chief creative officer, Michael Knox: "Health& presents a compelling challenge, which will include negotiating a large-scale behavioural shift within the community by leveraging digital tools and information to encourage people to look after their health."

    Health&'s CEO said Grey drove the creative process with utmost professionalism and skill.

    Says Stewart: "We are thrilled to have combined our many years of hard work and ideation with the team at Grey, to build a creative platform that we believe will help our product launch to make headlines around Australia. It is a rare privilege to launch a truly innovative product, and I know we are in exceptional hands with the Grey team."

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