GMHBA to champion the health of Victorians GMHBA to champion the health of Victorians
Grey has launched its first major integrated campaign for GMHBA Health Insurance and Care Company, since being awarded the business last year.
February 28, 2017
GMHBA is Australia’s largest regionally based, not-for-profit health Insurance and Care Company with over 80 years’ experience championing the health of regional Victorians.
At the heart of the new brand positioning is the belief that health is too hard when you go it alone, which is why GMHBA take a more collaborative approach to health and wellbeing.
The Grey campaign, developed in partnership Nunn Media, went live this week across TV, radio, in-store, cinema and digital.
The campaign launched with TVCs showcasing the first few intimate moments between a father and his newborn daughter, Poppy. The campaign also features creative executions highlighting the enduring bond between a farmer and his dog, speaking to GMHBA’s strong regional ethos and emphasis on building long term relationships.
GMHBA’s Executive Manager Brand & Marketing, Matt Vagg said “The Heathier Together campaign perfectly reflects the values and beliefs of GMHBA and the deep ongoing commitment GMHBA has to its members, partners and the communities we’re part of. Whether it be a father and newborn daughter, loyal dog and owner, or a member and their health insurer; Healthier Together says GMHBA will be there with you.”
Grey Melbourne’s Managing Director, Claudia McInerney, said “The campaign is a testament to our strong partnership with GMHBA. We’ve been developing the brand strategy and campaign work since we began working together last year, and we are thrilled to see the first large campaign launch”.
Matt Vagg - Executive Manager Brand & Marketing
Diane Pavlicevic - Group Marketing Director
Cameron Spalding - Brand Manager
Agency: Grey Melbourne
Michael Knox - Chief Creative Officer
Anthony Moss - Executive Creative Director
Lauren Doolan - Associate Creative Director
Sally Richmond - Associate Creative Director
Claudia McInerney - Managing Director
Jayne Driver - Business Director
Danish Chan - National Planning Director
Katie Wellbelove - TV & Print Producer
Leigh Cooke - Editor
Production Company: Mr Smith
Curtis Hill - Director
Elise Trenorden - Producer
Sound Production Company: Production Alley
Grade: Pancho Studios
Thom Rigney - Photographer
Grey Melbourne is part of WPP AUNZ, Australasia’s leading marketing content and communications group.
For more information contact: Rebecca Tilly, WPP AUNZ PR, ph: +61 410 501 043
About WPP AUNZ
WPP AUNZ (ASX: WPP) is Australasia’s leading marketing communications group, comprising 5,500 people working in 80+ agencies in 170 offices across Australia and New Zealand. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications.
For more information visit www.wppaunz.com or follow us @WPP_AUNZ.
WPP AUNZ is part of WPP, the world’s largest communications services group with billings of US$73 billion and revenues of US$19 billion, employing nearly 200,000 people (including associates and investments) in over 3,000 offices across 113 countries. WPP was named Holding Company of the Year at the 2015 Cannes Lions International Festival of Creativity for the sixth year running. WPP was also named, for the fourth consecutive year, the World's Most Effective Holding Company in the 2015 Effie Effectiveness Index, which recognizes the effectiveness of marketing communications. In 2016 WPP was recognised by Warc 100 as the World’s Top Holding Company (second year running).
For more information, visit www.wpp.com.
Feb 28, 2017