Grey Advertising APAC

The Unmissables

Missing Persons Advocacy Network


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    Missing Persons Advocacy Network

    The Unmissables The Unmissables




    With over 38,000 Australians reported missing every year, and many remaining missing long term, The Unmissables aims to get Australia’s best storytellers and artists to highlight these important untold stories. The campaign aims to match artists and authors with the family of a long term missing person, to create a piece of art that highlights the missing person as an individual – beyond their vital statistics.


    The campaign’s focal point is an online hub developed in partnership with WPP partner, The White Agency - - which features a stunning series of reimagined missing persons posters, where cold statistics are replaced with stories, and grainy photographs are replaced with works of art. The campaign calls for new contributors to donate their talents and a ‘call for walls’ request for gallery or building owners to donate their walls to feature the artworks.


  • Industry:
  • Services:
    Branding & Design, Strategy, Insights, Activation, Advertising, Media
  • Channels:
    Video/TV, Radio, Outdoor/OOH, Online Media, Social Media
  • Office:
    Grey Group Asia Pacific
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