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Parodontax for healthy and strong gums

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    Parodontax for healthy and strong gums Parodontax for healthy and strong gums

    Case Study

  • CHALLENGE
  • INSIGHT
  • SOLUTIONS
  • FAMOUSLY EFFECTIVE
  • OVERVIEW

    Grey Group Korea and Parodontax wanted to communicate the need for healthier gums.

  • Services:
    Advertising
  • Office:
    Grey Group Asia Pacific
  • Share:

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  • THE CHALLENGE

    Consumers are concerned about teeth condition but not much for gum health. It was critical to communicate the need of healthy gums before the healthy teeth.

    THE REALIZATION

    To position Paradontax as a toothpaste brand for healthier gum.

    THE SOLUTION

    Image of a person biting on to the seats was installed at busy bus shelters to emphasise gums visualization. This was to emphasise how using Paradontax brings about healthier gums.

    FAMOUSLY EFFECTIVE

    The ad raised interest on teeth and gums health among consumers through the humourous and eye-catching visual. It also strengthened brand relevancy to healthier gums.

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