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Coward Father

Ocean Life Insurance

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    Ocean Life Insurance

    Coward Father Coward Father

    OVERVIEW

    For many years, Ocean Life Insurance has been considered the most trustworthy insurance for the Thai people living in the rural areas of the country.

    In 2016, Ocean Life Insurance wanted to gain and increase their market share in Bangkok, especially among the white-collar workers <span style="line-height: 1.5em;">with families, through its new life insurance plan. “Sabai Sure Nothing to fear", is an insurance savings plan which includes lifetime protection in five areas; accident, health, medical expenses, chronic illness, and cancer an insurance with 'nothing to fear'. This allows families to live their lives without fearing the unpredictable future.</span>

    The campaign launched by GREYnJ United taps into the insight of a father's greatest fear - failing to care and protect his children.

  • Services:
    Digital
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  • Office:
    Grey Group Asia Pacific
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  • RESULTS
    • More than4 million views in a week
    • To date, more than6 million views

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