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Move - Human Calligraphy

Glaxo SmithKline

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    Glaxo SmithKline

    Move - Human Calligraphy Move - Human Calligraphy

    Case Study

  • CHALLENGE
  • SOLUTIONS
  • OVERVIEW

    A campaign was needed to help Panadol Joint get its message across in the Chinese market. 

  • Services:
    Advertising, Media
  • Channels:
    Print, Outdoor/OOH
  • Office:
    Grey Group Asia Pacific
  • Share:

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  • THE CHALLENGE

    Panadol Joint provides long-lasting relief from joint pain and allows its consumers to continue moving after consumption. The brand wanted to get the message across in the Chinese market.

    THE SOLUTION

    Using the Chinese character, Move, Grey Group Singapore got a Shaolin Monk to move into the shape of this character which resulted in a headline that dramatizes the topic of physical agility.

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