Grey Advertising APAC

Life Saving Dot

Neelvasant Medical Foundation & Research Centre


  • Toggle Nav



    Neelvasant Medical Foundation & Research Centre

    Life Saving Dot Life Saving Dot


    Millions of women across rural India suffer from breast cancer, fibrocystic breast disease and complications during pregnancy. In most of these cases, it is linked to iodine deficiency. How do we ensure the women in these rural areas get the required dosage of iodine?

    Almost every Indian woman wears a ‘bindi’, an Indian forehead art worn with a dot. With this in mind, Grey Group Singapore’s newly formed philanthropic arm, Grey for Good, collaborated with the NGO, Neelvasant Medical Foundation and Research Center, to produce iodine patches, known as the Life Saving Dot. This initiative is further supported by Talwar Bindi.

    In a nation of 500 million women, this little dot can make all the difference between life and death. The iodine patch, worn as a bindi by the women, dispenses the daily-required amount of iodine to the wearer.

  • Services:
    Advertising, Activation
  • Channels:
  • Office:
    Grey Group Asia Pacific
  • Share:

  • Life Saving Dot

    View All Solutions


    Filters Sort by
  • Sort by:
  • Case Studies
  • Most Awarded
  • Most Recent
  • A Cut Above Indian Air Force A Cut Above A Cut Above View
  • Dell - Balance Work & Play Dell Dell - Balance Work & Play Dell - Balance Work & Play View
  • Too Short Stories Missing Persons Advocacy Network Too Short Stories Too Short Stories View
  • Candy Class Radio city 91.1 Candy Class View