To stop public urination using anti-urinal message in the most disruptive way.
People would not stopping urinating at the roadside walls despite seeing anti-urinal messages written on them
‘Don’t urinate here’ Bengali message was replaced with Arabic, holy language for majority Bangladeshis along with Bengali message about the nearest public toilet facility
According to the Ministry of Religious Affairs, utilization of the mosques toilets increased by 50% during the campaign period. The entire initiative was covered by the major English newspaper of this country, The Daily Star, along with few other local newspaper. The video was viewed more than 655,606 times and still continuing.