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Ministry of Religious Affairs, Peoples Republic of Bangladesh

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    Ministry of Religious Affairs, Peoples Republic of Bangladesh

    Language Matters Language Matters

    Case Study

  • CHALLENGE
  • INSIGHT
  • SOLUTIONS
  • FAMOUSLY EFFECTIVE
  • OVERVIEW

    To stop public urination using anti-urinal message in the most disruptive way.

  • Industry:
    Public Service Announcement
  • Services:
    Advertising
  • Channels:
    Outdoor/OOH
  • Office:
    Grey Group Asia Pacific
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  • THE CHALLENGE

    People would not stopping urinating at the roadside walls despite seeing anti-urinal messages written on them

    THE REALIZATION

    Anything which is perceived to be holy cannot be made unholy

    THE SOLUTION

    ‘Don’t urinate here’ Bengali message was replaced with Arabic, holy language for majority Bangladeshis along with Bengali message about the nearest public toilet facility

    View All Solutions

    FAMOUSLY EFFECTIVE

    According to the Ministry of Religious Affairs, utilization of the mosques toilets increased by 50% during the campaign period. The entire initiative was covered by the major English newspaper of this country, The Daily Star, along with few other local newspaper. The video was viewed more than 655,606 times and still continuing.

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