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Gillette salutes the NS Man in you

Gillette

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    Gillette

    Gillette salutes the NS Man in you Gillette salutes the NS Man in you

    OVERVIEW

    The #GilletteSalutes campaign was done in partnership with the SAF (Singapore Armed Forces). To resonate with the national serviceman (NSman) in every male Singaporean individual, Gillette released a spot of a man going through daily life with throwback memories to his time in national service. The spot is accompanied with a revamped version of a popular Hokkien song about soldiers and was directed by local director Jack Neo.

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    Branding & Design, Strategy, Activation, Digital, Multicultural, Advertising, Media
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    Grey Group Asia Pacific
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