Grey Advertising APAC

Masala Mom Sridevi Swings it With Ching's Masala

Chings

APACOFFICES

  • Toggle Nav

    APAC

    APACAPAC

    Chings

    Masala Mom Sridevi Swings it With Ching's Masala Masala Mom Sridevi Swings it With Ching's Masala

    OVERVIEW

     

     

    Chinese food in India bears little resemblance to the authentic cuisine of China. Indians are exposed to Desi Chinese cuisine through street stalls and fast food joints, where the use of condiments like garam masala is what gives Indian Chinese that special robust, spicy flavour. Yet street food Chinese has been difficult to replicate at home. It lacked a certain zing and fieryness. Until now.

     

    Ching’s Secret from Capital Foods has created a range of Desi Chinese masalas so consumers can prepare their favourite Desi Chinese dishes such as Paneer Chilli, Schezwan Fried Rice etc. at home without compromising on the taste they’ve grown to love. The brand has roped in actress Sridevi, who plays a double role in three different television commercials.

     

    Moms are constantly under pressure to make every meal taste utterly mouth-watering. Ching's Secret goes on to show how moms are constantly searching for quick and easy family meals to bust everyday cooking stress. One of the secrets to Ching’s success is, it understands what mothers want. It has created solutions for mothers to deal with leftovers, unexpected visitors and a repertoire of quick and tasty snacks and meals for children and husbands.

  • Services:
    Branding & Design, Strategy, Insights, Digital, Multicultural, Media
  • Channels:
    Video/TV, Online Media, Social Media
  • Office:
    Grey Group Asia Pacific
  • Share:

    LinkedIn
  • Work

    Filters Sort by
  • Sort by:
  • Case Studies
  • Most Awarded
  • Most Recent
  • Masala Mom Sridevi Swings it With Ching's Masala Chings Masala Mom Sridevi Swings it With Ching's Masala View
  • Weber launches #SkyGrillers Weber Asia Weber launches #SkyGrillers View
  • HKTB launches Old Town Central Hong Kong Tourism Board HKTB launches Old Town Central View
  • Say Hello in Elephant David Sheldrick Wildlife Trust Say Hello in Elephant Say Hello in Elephant View
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:Work&fq=site_root:apac&wt=json&facet.sort=count&facet=true&start=0&rows=6&group.limit=30&sort=work_date%20desc
    http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&facet.mincount=1&fq=doc_type:Work&fq=site_root:apac&wt=json&facet.sort=count&facet=true&facet.field=work_industry&facet.field=work_clients_name&facet.field=work_services&facet.field=work_solution_channel&group.limit=30&sort=work_date%20desc
    10.0.1.86