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Campaigns & Grey Kickstarts 2016 With Huge Coke Win

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    Campaigns & Grey Kickstarts 2016 With Huge Coke Win

    Campaigns and Grey is now a Coke agency. After a three-way pitch held in October last year, Grey announced that it has won the creative business for the Wilkins trademark.

    February 10, 2016

    Wilkins, with sub-brands Wilkins Pure and Wilkins Distilled, is part of the Stills portfolio of Coca-Cola Philippines, its second biggest after the carbonated business. The agency will take care of all strategic and creative communications for the brand.

    Commenting on the new partnership, Campaigns & Grey co-CEO Boboy Consunji said, “Our team is deeply excited to now hold the reins of a brand that is continually growing and evolving.

    “Wilkins is the leading water brand trusted by moms and health professionals. It’s time to consolidate that position in a highly competitive category, and ensure that the communication connects with the sub-brands’ distinct target audiences.”

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  • Press Release

    Grey Group Singapore names CCO

    Grey Group Singapore has appointed Tim Cheng as chief creative officer for the Singapore market. He will report to Subbaraju Alluri, area director and CEO, Singapore and Thailand.

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  • Persistence in the new virtue in creativity

    In the lead up to Cannes it’s always fun to speculate on what type of idea will be lauded. Whether the print ad is dead, if charity work will be overlooked and which network will be snubbed.  

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  • Meet the CEO: Irene Wong

    Meet Irene Wong, the CEO of Grey Malaysia.

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  • Snapshot: Rumki Fernandes

    Rumki Fernandes, regional director – talent and HR, Asia Pacific, Middle East & Africa, Grey Group, shares a persistent problem as well as three important learning points she picked up throughout her 20-year career in HR

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  • Ananda Development urges people to help build a better tomorrow

    Ananda Development is shifting from being just one of Thailand's leading real estate companies to becoming a platform that will bring problem-solvers, creative and talented people together in order to help shape a better tomorrow.

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  • Press Release Grey Group Singapore names CCO View
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  • Meet the CEO: Irene Wong View
  • Snapshot: Rumki Fernandes View
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