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Campaigns & Grey Kickstarts 2016 With Huge Coke Win

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    Campaigns & Grey Kickstarts 2016 With Huge Coke Win

    Campaigns and Grey is now a Coke agency. After a three-way pitch held in October last year, Grey announced that it has won the creative business for the Wilkins trademark.

    February 10, 2016

    Wilkins, with sub-brands Wilkins Pure and Wilkins Distilled, is part of the Stills portfolio of Coca-Cola Philippines, its second biggest after the carbonated business. The agency will take care of all strategic and creative communications for the brand.

    Commenting on the new partnership, Campaigns & Grey co-CEO Boboy Consunji said, “Our team is deeply excited to now hold the reins of a brand that is continually growing and evolving.

    “Wilkins is the leading water brand trusted by moms and health professionals. It’s time to consolidate that position in a highly competitive category, and ensure that the communication connects with the sub-brands’ distinct target audiences.”

    News

  • Postcard from Singapore: Subbaraju Alluri

    For the benefit of adfolk considering a move to the Singapore market , Subbaraju Alluri, Grey Group, Area Director and CEO for Singapore & Thailand (pictured) discusses why Singapore is a home worth earning.

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  • Press Release

    Singapore office strengthens GSK team with Maurice Wee and Devika Johri

    Maurice Wee and Devika Johri have joined Grey Group Singapore as Creative Director, and Planning Director, respectively. They will both work primarily on the GlaxoSmithKline (GSK) account.

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  • Local brands versus global brands in Philippines

    Campaign Asia asked four in-market experts, including Campaigns & Grey's Juan Manuel De Borja, Strategic Planning Director, and Eunice Gan, Strategic Planning Manager, for their take on the prospects for local versus global brands in Philippines. Participants: JP Salustiano, chief strategy officer, IPG Mediabrands Philippines Divine Gil Reyes, chief creative officer, Perkcomm Inc. Juan Manuel De Borja, strategic planning director, Campaigns & Grey Philippines Eunice Gan, strategic planning manager, Campaigns & Grey Philippines

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  • Press Release

    Grey Group Singapore names CCO

    Grey Group Singapore has appointed Tim Cheng as chief creative officer for the Singapore market. He will report to Subbaraju Alluri, area director and CEO, Singapore and Thailand.

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  • Persistence in the new virtue in creativity

    In the lead up to Cannes it’s always fun to speculate on what type of idea will be lauded. Whether the print ad is dead, if charity work will be overlooked and which network will be snubbed.  

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  • Postcard from Singapore: Subbaraju Alluri View
  • Press Release Singapore office strengthens GSK team with Maurice Wee and Devika Johri View
  • Local brands versus global brands in Philippines View
  • Press Release Grey Group Singapore names CCO View
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