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Campaigns & Grey Kickstarts 2016 With Huge Coke Win

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    Campaigns & Grey Kickstarts 2016 With Huge Coke Win

    Campaigns and Grey is now a Coke agency. After a three-way pitch held in October last year, Grey announced that it has won the creative business for the Wilkins trademark.

    February 10, 2016

    Wilkins, with sub-brands Wilkins Pure and Wilkins Distilled, is part of the Stills portfolio of Coca-Cola Philippines, its second biggest after the carbonated business. The agency will take care of all strategic and creative communications for the brand.

    Commenting on the new partnership, Campaigns & Grey co-CEO Boboy Consunji said, “Our team is deeply excited to now hold the reins of a brand that is continually growing and evolving.

    “Wilkins is the leading water brand trusted by moms and health professionals. It’s time to consolidate that position in a highly competitive category, and ensure that the communication connects with the sub-brands’ distinct target audiences.”

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  • Postcard from Singapore: Subbaraju Alluri

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  • Press Release

    Singapore office strengthens GSK team with Maurice Wee and Devika Johri

    Maurice Wee and Devika Johri have joined Grey Group Singapore as Creative Director, and Planning Director, respectively. They will both work primarily on the GlaxoSmithKline (GSK) account.

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  • All Articles
  • Women to Watch 2017: Brenda Chung View
  • Coolest offices: Campaigns & Grey View
  • 10 questions with Tim Cheng View
  • Postcard from Singapore: Subbaraju Alluri View
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