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Campaigns & Grey Kickstarts 2016 With Huge Coke Win

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    Campaigns & Grey Kickstarts 2016 With Huge Coke Win

    Campaigns and Grey is now a Coke agency. After a three-way pitch held in October last year, Grey announced that it has won the creative business for the Wilkins trademark.

    February 10, 2016

    Wilkins, with sub-brands Wilkins Pure and Wilkins Distilled, is part of the Stills portfolio of Coca-Cola Philippines, its second biggest after the carbonated business. The agency will take care of all strategic and creative communications for the brand.

    Commenting on the new partnership, Campaigns & Grey co-CEO Boboy Consunji said, “Our team is deeply excited to now hold the reins of a brand that is continually growing and evolving.

    “Wilkins is the leading water brand trusted by moms and health professionals. It’s time to consolidate that position in a highly competitive category, and ensure that the communication connects with the sub-brands’ distinct target audiences.”

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  • Press Release

    Change of Leadership - Grey Group Japan

    Grey Group AMEA has announced today that Yumi Shibuya will be taking on the new role of Non-Executive Chairperson, with Yukiko Ochiai stepping up as the new Chief Executive Officer of Grey Group Japan.

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  • Press Release

    Change of Leadership - Grey Group Singapore

    Grey Group Singapore has appointed Konstantin Popovic (pictured right) to CEO, effective 1 January 2018. This is in addition to his current role as executive VP, MD (GSK). He will be replacing current CEO Subbaraju Alluri (pictured left), who is taking on the newly created role of area director – Indonesia and Thailand. Alluri takes over from Monika Rudijono, CEO of Grey Group Indonesia.

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  • Huma Qureshi - Music Maketh The Ad

    When the English model Nick Kamen strolled into a laundrette in 1985 to the sound of Marvin Gaye’s I Heard It Through The Grapevine, Levi’s knew what it was doing. Music, subtle humour, emotional connection, 501 jeans, sex appeal.

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  • Boboy Consunji on Adobo Roundtable

    There are many innovations right now in the office. What innovations have you brought in your own offices. How has it changed the office culture? And why, what prompted it in the first place?

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  • Juan Manuel De Borja on the Philippines - a society in transformation

    The Philippines is in the middle of massive changes. We have a one of the fastest growing economies in the world, turbulent politics, a population that's doubled since the 1980s, and a median age that's a bull's eye for that demographic that's a constant reminder we live in different times - Millennials.

    Read
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  • Duracell Durathon get Mumbai families up & running View
  • Grey Group Singapore wins at the HR Asia Awards 2017 View
  • Press Release Change of Leadership - Grey Group Japan View
  • Press Release Change of Leadership - Grey Group Singapore View
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