Grey Advertising APAC

Grey Beijing names One Chang as new ECD

APACOFFICES

  • Toggle Nav

    APAC

    APACAPAC

    Grey Beijing names One Chang as new ECD

    Grey has hired One Chang to fill the executive creative director role at their Beijing office. He brings with him over 24 years of 4A agency experience in Taiwan and China. 

    January 20, 2016

    Chang is tasked to beef up the quality of creative outputs, especially in digital, for key accounts like Mengniu, GSK, and other local accounts, and streamline the operational efficiency. He has worked as ECD at McCann Worldgroup, FCB and BBDO in Taiwan; Saatchi Team One in Beijing; and most recently at Bates CHI in Shanghai, and has won awards in Cannes, New York, London, Chicago Mobius, Long Xi and 4A Awards. 
    With the growing prominence of digital marketing and scrambling for digital talents in the market. Chang acknowledged that challenge and pressure to enhance the digital mindset and produce impressive digital campaigns to wow clients. 

    "However as the branding management agency, our strongest edge over smaller independent agencies are having the core creative ideas, which could be used in different media channels," he said.
     
    With the growing prominence of digital marketing and scrambling for digital talents in the market. Chang acknowledged that challenge and pressure to enhance the digital mindset and produce impressive digital campaigns to wow clients. 

    News

  • Anthony Moss is the new ECD for Grey Group Australia's Melbourne Office

    Grey Group Australia today announced Anthony Moss has joined as Executive Creative Director, to lead the Melbourne creative department.

    Read
  • Nugroho Nurarifin - It is not always about a fresh start

    Have we gravitated a bit too far towards the idea of newness?

    Read
  • Ana Ongpin - Love, acceptance, equality, and PR

    The most significant change of the last decade? The answer is an easy one, and one that smart brands are embracing, writes Ana Ysabel R. Ongpin of Campaigns & Grey Public Relations.  

    Read
  • Salahuddin Shahed takes over as CEO, Grey Group Bangladesh

    Salahuddin Shahed, Vice President Client Servicing & Strategic Planning, Grey Group Bangladesh, has been promoted to Chief Executive Officer (CEO) for Grey Group Bangladesh

    Read
  • Managing expectations

    Nirvik Singh tells the Business Standard why 2017 is going to be a critical year both for the advertising industry and Grey

    Read
  • All Articles
  • Anthony Moss is the new ECD for Grey Group Australia's Melbourne Office View
  • Nugroho Nurarifin - It is not always about a fresh start View
  • Ana Ongpin - Love, acceptance, equality, and PR View
  • Salahuddin Shahed takes over as CEO, Grey Group Bangladesh View
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:apac&wt=json&facet.sort=count&facet=true&start=0&rows=4&group.limit=30&sort=newsdate%20desc
    http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:apac&fq=news_featured:"true"&wt=json&facet.sort=count&facet=true&group.limit=30&sort=newsdate%20desc
    10.0.1.174