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    Ad Man - PRESTIGE

    When NIRVIK SINGH isn’t telling stories through ad campaigns, he’s thinking of ways to give back to the community, writes ​Lydianne Yap

    By Lydianne Yap | May 7, 2015

    IF ONE WERE to believe hit television series Mad Men, advertising professionals are all Don Drapers with sleek backcombs and sharp suits who knock back whiskeys in the office.

    But of course, the show was set in the 1960s, and much of it is fiction. Present day ad men like Chairman and CEO of Grey Group Asia Pacific Nirvik Singh, hardly lead Draper-esque lives, save for the suit. When Singh, 52, isn’t dreaming up “famously effective” campaigns — the firm’s benchmark of excellence, he says — at Grey’s Singapore office, he spends most of his time on aeroplanes, shuttling between cities for meetings and to give talks on everything from advertising to digital start-up businesses. In fact, when we meet on a Thursday afternoon, Singh is fresh off a flight from Tokyo. “What free time?” he jests, when I casually ask about his off-duty pursuits.

    The advertising business has changed over the years, perhaps more so than any other industry, Singh observes. He likens the role of early advertisers to “the voice of God beaming down to the world”, a one-way form of communication. Today, it’s more of a dialogue as consumers now have the ability to give feedback. “[The industry] will keep changing,” he says. “But change for the better is always good.”

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  • Press Release

    Change of Leadership - Grey Group Japan

    Grey Group AMEA has announced today that Yumi Shibuya will be taking on the new role of Non-Executive Chairperson, with Yukiko Ochiai stepping up as the new Chief Executive Officer of Grey Group Japan.

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  • Press Release

    Change of Leadership - Grey Group Singapore

    Grey Group Singapore has appointed Konstantin Popovic (pictured right) to CEO, effective 1 January 2018. This is in addition to his current role as executive VP, MD (GSK). He will be replacing current CEO Subbaraju Alluri (pictured left), who is taking on the newly created role of area director – Indonesia and Thailand. Alluri takes over from Monika Rudijono, CEO of Grey Group Indonesia.

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  • Huma Qureshi - Music Maketh The Ad

    When the English model Nick Kamen strolled into a laundrette in 1985 to the sound of Marvin Gaye’s I Heard It Through The Grapevine, Levi’s knew what it was doing. Music, subtle humour, emotional connection, 501 jeans, sex appeal.

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  • Boboy Consunji on Adobo Roundtable

    There are many innovations right now in the office. What innovations have you brought in your own offices. How has it changed the office culture? And why, what prompted it in the first place?

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  • Juan Manuel De Borja on the Philippines - a society in transformation

    The Philippines is in the middle of massive changes. We have a one of the fastest growing economies in the world, turbulent politics, a population that's doubled since the 1980s, and a median age that's a bull's eye for that demographic that's a constant reminder we live in different times - Millennials.

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  • Duracell Durathon get Mumbai families up & running View
  • Grey Group Singapore wins at the HR Asia Awards 2017 View
  • Press Release Change of Leadership - Grey Group Japan View
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