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    When NIRVIK SINGH isn’t telling stories through ad campaigns, he’s thinking of ways to give back to the community, writes ​Lydianne Yap

    By Lydianne Yap | May 7, 2015

    IF ONE WERE to believe hit television series Mad Men, advertising professionals are all Don Drapers with sleek backcombs and sharp suits who knock back whiskeys in the office.

    But of course, the show was set in the 1960s, and much of it is fiction. Present day ad men like Chairman and CEO of Grey Group Asia Pacific Nirvik Singh, hardly lead Draper-esque lives, save for the suit. When Singh, 52, isn’t dreaming up “famously effective” campaigns — the firm’s benchmark of excellence, he says — at Grey’s Singapore office, he spends most of his time on aeroplanes, shuttling between cities for meetings and to give talks on everything from advertising to digital start-up businesses. In fact, when we meet on a Thursday afternoon, Singh is fresh off a flight from Tokyo. “What free time?” he jests, when I casually ask about his off-duty pursuits.

    The advertising business has changed over the years, perhaps more so than any other industry, Singh observes. He likens the role of early advertisers to “the voice of God beaming down to the world”, a one-way form of communication. Today, it’s more of a dialogue as consumers now have the ability to give feedback. “[The industry] will keep changing,” he says. “But change for the better is always good.”

    News

  • It's a Grand Global Win for Grey Group Singapore at the Global Awards 2016!

    We did it! It's a Grand Global for Grey Group Singapore!

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  • Press Release

    Chairman and CEO of Grey Group APAC Nirvik Singh takes on more duties

    Nirvik Singh, Chairman and CEO of Grey Group Asia Pacific since 2009, will take on the additional role of Chairman & CEO for Grey Group's Middle East and Africa region.

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  • Press Release

    Grey Group Indonesia Announces Dual Hires

    Grey Group Indonesia has announced the dual appointments of Nugroho Nurarifin (Executive Creative Director) and Sawitri Hertoto (Head of Activation). Based in Jakarta, they will report to Monika Rudijono (President Director, Grey Group Indonesia).

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  • Press Release

    It's a Grand Prix for Grey Group India at Spikes Asia 2016

    At the Spikes Asia Awards 2016 held this evening, Grey Group India bagged a big win for India – the Radio GRAND PRIX in the category of Corporate Social Responsibility for Radio City 91.1 FM – one of India’s leading radio networks.

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  • Press Release

    KASIKORNBANK banks on GREYnJ United Thailand

    KASIKORNBANK PUBLIC COMPANY LIMITED has appointed GREYnJ United as its new creative agency of record, with effect from August, 2016.

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  • All Articles
  • It's a Grand Global Win for Grey Group Singapore at the Global Awards 2016! View
  • Boboy Consunji: Postcard from Manila View
  • Press Release Chairman and CEO of Grey Group APAC Nirvik Singh takes on more duties View
  • Press Release Grey Group Indonesia Announces Dual Hires View
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