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    When NIRVIK SINGH isn’t telling stories through ad campaigns, he’s thinking of ways to give back to the community, writes ​Lydianne Yap

    By Lydianne Yap | May 7, 2015

    IF ONE WERE to believe hit television series Mad Men, advertising professionals are all Don Drapers with sleek backcombs and sharp suits who knock back whiskeys in the office.

    But of course, the show was set in the 1960s, and much of it is fiction. Present day ad men like Chairman and CEO of Grey Group Asia Pacific Nirvik Singh, hardly lead Draper-esque lives, save for the suit. When Singh, 52, isn’t dreaming up “famously effective” campaigns — the firm’s benchmark of excellence, he says — at Grey’s Singapore office, he spends most of his time on aeroplanes, shuttling between cities for meetings and to give talks on everything from advertising to digital start-up businesses. In fact, when we meet on a Thursday afternoon, Singh is fresh off a flight from Tokyo. “What free time?” he jests, when I casually ask about his off-duty pursuits.

    The advertising business has changed over the years, perhaps more so than any other industry, Singh observes. He likens the role of early advertisers to “the voice of God beaming down to the world”, a one-way form of communication. Today, it’s more of a dialogue as consumers now have the ability to give feedback. “[The industry] will keep changing,” he says. “But change for the better is always good.”

    News

  • Postcard from Singapore: Subbaraju Alluri

    For the benefit of adfolk considering a move to the Singapore market , Subbaraju Alluri, Grey Group, Area Director and CEO for Singapore & Thailand (pictured) discusses why Singapore is a home worth earning.

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  • Press Release

    Singapore office strengthens GSK team with Maurice Wee and Devika Johri

    Maurice Wee and Devika Johri have joined Grey Group Singapore as Creative Director, and Planning Director, respectively. They will both work primarily on the GlaxoSmithKline (GSK) account.

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  • Local brands versus global brands in Philippines

    Campaign Asia asked four in-market experts, including Campaigns & Grey's Juan Manuel De Borja, Strategic Planning Director, and Eunice Gan, Strategic Planning Manager, for their take on the prospects for local versus global brands in Philippines. Participants: JP Salustiano, chief strategy officer, IPG Mediabrands Philippines Divine Gil Reyes, chief creative officer, Perkcomm Inc. Juan Manuel De Borja, strategic planning director, Campaigns & Grey Philippines Eunice Gan, strategic planning manager, Campaigns & Grey Philippines

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  • Press Release

    Grey Group Singapore names CCO

    Grey Group Singapore has appointed Tim Cheng as chief creative officer for the Singapore market. He will report to Subbaraju Alluri, area director and CEO, Singapore and Thailand.

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  • Persistence in the new virtue in creativity

    In the lead up to Cannes it’s always fun to speculate on what type of idea will be lauded. Whether the print ad is dead, if charity work will be overlooked and which network will be snubbed.  

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  • All Articles
  • Postcard from Singapore: Subbaraju Alluri View
  • Press Release Singapore office strengthens GSK team with Maurice Wee and Devika Johri View
  • Local brands versus global brands in Philippines View
  • Press Release Grey Group Singapore names CCO View
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