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    When NIRVIK SINGH isn’t telling stories through ad campaigns, he’s thinking of ways to give back to the community, writes ​Lydianne Yap

    By Lydianne Yap | May 7, 2015

    IF ONE WERE to believe hit television series Mad Men, advertising professionals are all Don Drapers with sleek backcombs and sharp suits who knock back whiskeys in the office.

    But of course, the show was set in the 1960s, and much of it is fiction. Present day ad men like Chairman and CEO of Grey Group Asia Pacific Nirvik Singh, hardly lead Draper-esque lives, save for the suit. When Singh, 52, isn’t dreaming up “famously effective” campaigns — the firm’s benchmark of excellence, he says — at Grey’s Singapore office, he spends most of his time on aeroplanes, shuttling between cities for meetings and to give talks on everything from advertising to digital start-up businesses. In fact, when we meet on a Thursday afternoon, Singh is fresh off a flight from Tokyo. “What free time?” he jests, when I casually ask about his off-duty pursuits.

    The advertising business has changed over the years, perhaps more so than any other industry, Singh observes. He likens the role of early advertisers to “the voice of God beaming down to the world”, a one-way form of communication. Today, it’s more of a dialogue as consumers now have the ability to give feedback. “[The industry] will keep changing,” he says. “But change for the better is always good.”

    News

  • Press Release

    Carles Puig is new ECD at Grey Group Singapore

    Grey Group Singapore has appointed Carles Puig as their Executive Creative Director. Working closely with Tim Cheng, Chief Creative Officer, Grey Group Singapore, he will be responsible for the creative output for all their key accounts and creative projects.  

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  • Lee Simpson - New CEO of whiteGREY

    Lee Simpson has returned to the WPP network and been appointed CEO of whiteGREY.

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  • Press Release

    Grey Group Indonesia names Neha Bansal head of planning

    Grey Group Indonesia has appointed Neha Bansal (pictured) as head of planning and regional planner. In her role, Bansal will oversee all strategic planning processes for Grey Group Indonesia’s key accounts, with a focus on Pantene and P&G.

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  • Making positive differences with a future vision

    Shilpa Chitre has over two decades of experience in the HR domain.

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  • What does Grey hope to get out of hosting start-ups?

    Grey Group Singapore has launched Grey Adventures, an initiative to host start-ups with complimentary skills such as data, marketing tech, e-commerce and creative tech within its local office space.

    Read
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  • Press Release Carles Puig is new ECD at Grey Group Singapore View
  • Lee Simpson - New CEO of whiteGREY View
  • Fi, She?! View
  • Forever young 100-year-old company View
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