Grey Advertising APAC

Ad Man - PRESTIGE

APACOFFICES

  • Toggle Nav

    APAC

    APACAPAC

    Ad Man - PRESTIGE

    When NIRVIK SINGH isn’t telling stories through ad campaigns, he’s thinking of ways to give back to the community, writes ​Lydianne Yap

    By Lydianne Yap | May 7, 2015

    IF ONE WERE to believe hit television series Mad Men, advertising professionals are all Don Drapers with sleek backcombs and sharp suits who knock back whiskeys in the office.

    But of course, the show was set in the 1960s, and much of it is fiction. Present day ad men like Chairman and CEO of Grey Group Asia Pacific Nirvik Singh, hardly lead Draper-esque lives, save for the suit. When Singh, 52, isn’t dreaming up “famously effective” campaigns — the firm’s benchmark of excellence, he says — at Grey’s Singapore office, he spends most of his time on aeroplanes, shuttling between cities for meetings and to give talks on everything from advertising to digital start-up businesses. In fact, when we meet on a Thursday afternoon, Singh is fresh off a flight from Tokyo. “What free time?” he jests, when I casually ask about his off-duty pursuits.

    The advertising business has changed over the years, perhaps more so than any other industry, Singh observes. He likens the role of early advertisers to “the voice of God beaming down to the world”, a one-way form of communication. Today, it’s more of a dialogue as consumers now have the ability to give feedback. “[The industry] will keep changing,” he says. “But change for the better is always good.”

    News

  • Anthony Moss is the new ECD for Grey Group Australia's Melbourne Office

    Grey Group Australia today announced Anthony Moss has joined as Executive Creative Director, to lead the Melbourne creative department.

    Read
  • Nugroho Nurarifin - It is not always about a fresh start

    Have we gravitated a bit too far towards the idea of newness?

    Read
  • Ana Ongpin - Love, acceptance, equality, and PR

    The most significant change of the last decade? The answer is an easy one, and one that smart brands are embracing, writes Ana Ysabel R. Ongpin of Campaigns & Grey Public Relations.  

    Read
  • Salahuddin Shahed takes over as CEO, Grey Group Bangladesh

    Salahuddin Shahed, Vice President Client Servicing & Strategic Planning, Grey Group Bangladesh, has been promoted to Chief Executive Officer (CEO) for Grey Group Bangladesh

    Read
  • Managing expectations

    Nirvik Singh tells the Business Standard why 2017 is going to be a critical year both for the advertising industry and Grey

    Read
  • All Articles
  • Anthony Moss is the new ECD for Grey Group Australia's Melbourne Office View
  • Nugroho Nurarifin - It is not always about a fresh start View
  • Ana Ongpin - Love, acceptance, equality, and PR View
  • Salahuddin Shahed takes over as CEO, Grey Group Bangladesh View
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:apac&wt=json&facet.sort=count&facet=true&start=0&rows=4&group.limit=30&sort=newsdate%20desc
    http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:apac&fq=news_featured:"true"&wt=json&facet.sort=count&facet=true&group.limit=30&sort=newsdate%20desc
    10.0.1.86