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    Ad Man - PRESTIGE

    When NIRVIK SINGH isn’t telling stories through ad campaigns, he’s thinking of ways to give back to the community, writes ​Lydianne Yap

    By Lydianne Yap | May 7, 2015

    IF ONE WERE to believe hit television series Mad Men, advertising professionals are all Don Drapers with sleek backcombs and sharp suits who knock back whiskeys in the office.

    But of course, the show was set in the 1960s, and much of it is fiction. Present day ad men like Chairman and CEO of Grey Group Asia Pacific Nirvik Singh, hardly lead Draper-esque lives, save for the suit. When Singh, 52, isn’t dreaming up “famously effective” campaigns — the firm’s benchmark of excellence, he says — at Grey’s Singapore office, he spends most of his time on aeroplanes, shuttling between cities for meetings and to give talks on everything from advertising to digital start-up businesses. In fact, when we meet on a Thursday afternoon, Singh is fresh off a flight from Tokyo. “What free time?” he jests, when I casually ask about his off-duty pursuits.

    The advertising business has changed over the years, perhaps more so than any other industry, Singh observes. He likens the role of early advertisers to “the voice of God beaming down to the world”, a one-way form of communication. Today, it’s more of a dialogue as consumers now have the ability to give feedback. “[The industry] will keep changing,” he says. “But change for the better is always good.”

    News

  • Huma Qureshi - Music Maketh The Ad

    When the English model Nick Kamen strolled into a laundrette in 1985 to the sound of Marvin Gaye’s I Heard It Through The Grapevine, Levi’s knew what it was doing. Music, subtle humour, emotional connection, 501 jeans, sex appeal.

    Read
  • Juan Manuel De Borja on the Philippines - a society in transformation

    The Philippines is in the middle of massive changes. We have a one of the fastest growing economies in the world, turbulent politics, a population that's doubled since the 1980s, and a median age that's a bull's eye for that demographic that's a constant reminder we live in different times - Millennials.

    Read
  • Huma Qureshi on Saudi Marketing Insights

    After more than two decades of activism, women will soon be allowed to drive in Saudi Arabia. It’s a historic moment, and one that is as much economic as it is egalitarian.

    Read
  • Sing Praise: Grey among the Top 10 Creative Agencies in SG

    Who are the most successful agencies in Singapore? In The Drum magazine's latest Creative Cities supplement, we profiled the city state's 10 most awarded shops as ranked by the most recent Big Won report.

    Read
  • Best Places to Work: whiteGREY Sydney

    Work life can often seem like a blur in this industry. And so it is depicted in these black and white photos of the new WhiteGrey office in Sydney. This year Grey Group merged their Australian firm with The White Agency, forming whiteGREY.  

    Read
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  • Huma Qureshi - Music Maketh The Ad View
  • Juan Manuel De Borja on the Philippines - a society in transformation View
  • Anthony Moss: Your interview started (or ended) when you clicked send View
  • Huma Qureshi on Saudi Marketing Insights View
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