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Volvo and GREYnJ United call upon Thor

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    Volvo and GREYnJ United call upon Thor Volvo and GREYnJ United call upon Thor

    OVERVIEW

    At the core of it, was the first-of-its-kind “Volvo Lightning-Powered Billboard” – a monumental billboard with the exceptional ability to entice a lightning strike.

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  • At the core of it, was the first-of-its-kind “Volvo Lightning-Powered Billboard” – a monumental billboard with the exceptional ability to entice a lightning strike. In collaboration with the engineers from Macco Group, the billboard was fitted with custom-engineered lightning rods, designed to create a world-first spectacle of pure power whenever a thunderstorm occurred above. Data collected from the meteorological department allowed the tech team to monitor the approach of a thunderstorm to the billboard, and with the help of multiple cameras and infra-red sensors, consumers could witness the unique electrical phenomenon on Volvo Cars Thailand Facebook page.

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