In a new campaign designed by Grey Group Malaysia, Tesco Malaysia has launched ‘The Unforgettable Bag’ - a revolutionary new bag design that is the centerpiece of a campaign to help reduce single-use plastic bags, by encouraging customers to bring back their bags for every time they shop.
The Unforgettable Bag
The world produces over 1 TRILLION plastic bags every year, the majority of these are single-use and dumped into landfill and oceans. ‘The Unforgettable Bag’ campaign is launched ahead of World Earth Day, which is celebrated on 22 April worldwide. Through this campaign, Tesco will be introducing a new reusable bag in three unique designs illustrated with endangered sea creatures.
Each of the animal designs contain a barcode, which will provide customers a 20 cents rebate on shopping at Tesco when scanned, hence encouraging a culture of reuse. Tesco is the first hypermarket in Malaysia to provide rebates for shoppers reusing their shopping bags. The rebate is valid until 31 December 2018.
The unique designs also serve as reminders to shoppers of how a slight change in habit, by reusing bags could make a difference to ocean life. These bags are made of recyclable material and durable compared to the normal plastic bags.