Grey Advertising AMEA

Pantene celebrates African American hair in ‘Strong is Beautiful’

Pantene

AMEAOFFICES

  • Toggle Nav

    AMEA

    AMEAAMEA

    Pantene

    Pantene celebrates African American hair in ‘Strong is Beautiful’ Pantene celebrates African American hair in ‘Strong is Beautiful’

    OVERVIEW

     

    Pantene is shining a spotlight on African American hair in the latest installment of its "Strong is Beautiful" campaign. The ad, which stars Lion Babe singer Jillian Hervey alongside other African American women, promotes the brand’s recently launched Gold Series hair care collection. According to Pantene, Gold Series marks the first time that the brand worked with African American PhD scientists, stylists and dermatologists to co-create a hair care collection. The new line, which includes eight different styling and care products, was made for women who have relaxed, natural or transitioning hair.

  • Industry:
    Healthcare & Pharmaceuticals
  • Services:
    Branding & Design, Strategy, Digital, Media, Advertising
  • Channels:
    Video/TV, Social Media, Website
  • Office:
    Grey Group Asia Pacific
  • Share:

    LinkedIn
  • Pantene Gold Series | Celebrating Strong, Beautiful African American

    Channel:

    Video/TV
    Social Media
    Website
    View All Solutions

    Work

    Filters Sort by
  • Sort by:
  • Case Studies
  • Most Awarded
  • Most Recent
  • Friendshit K BANK Friendshit View
  • Pain Portraits Baliwag Malasakit Center Pain Portraits View
  • The Craft Train Takara Tomy The Craft Train View
  • P&G helps athletes apologise to their moms Pantene P&G helps athletes apologise to their moms View
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:Work&fq=site_root:amea&wt=json&facet.sort=count&facet=true&start=0&rows=6&group.limit=30&sort=work_date%20desc
    http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&facet.mincount=1&fq=doc_type:Work&fq=site_root:amea&wt=json&facet.sort=count&facet=true&facet.field=work_industry&facet.field=work_clients_name&facet.field=work_services&facet.field=work_solution_channel&group.limit=30&sort=work_date%20desc
    10.0.1.174