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Pantene celebrates African American hair in ‘Strong is Beautiful’

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    Pantene celebrates African American hair in ‘Strong is Beautiful’ Pantene celebrates African American hair in ‘Strong is Beautiful’

    OVERVIEW

     

    Pantene is shining a spotlight on African American hair in the latest installment of its "Strong is Beautiful" campaign. The ad, which stars Lion Babe singer Jillian Hervey alongside other African American women, promotes the brand’s recently launched Gold Series hair care collection. According to Pantene, Gold Series marks the first time that the brand worked with African American PhD scientists, stylists and dermatologists to co-create a hair care collection. The new line, which includes eight different styling and care products, was made for women who have relaxed, natural or transitioning hair.

  • Industry:
    Healthcare & Pharmaceuticals
  • Services:
    Branding & Design, Strategy, Digital, Media, Advertising
  • Channels:
    Video/TV, Social Media, Website
  • Office:
    Grey Group Asia Pacific
  • Share:

    LinkedIn
  • Pantene Gold Series | Celebrating Strong, Beautiful African American

    Channel:

    Video/TV
    Social Media
    Website
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