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Hotels.com - Obvious Choice

Hotels.com

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    Hotels.com - Obvious Choice Hotels.com - Obvious Choice

    OVERVIEW

    The new campaign will improve brand fluency among audiences, casting the eye of focus squarely upon the Rewards Program function, while introducing audiences to the new anthropomorphized pug mascot, which takes the lead in affirming customers' choices

  • Industry:
    Retail Estate
  • Services:
    Digital, Strategy, Branding & Design, Multicultural, Advertising, Media
  • Channels:
    Website, Video/TV, Online Media, Social Media, Mobile
  • Office:
    Grey Group Asia Pacific
  • Share:

    LinkedIn
  • Grey Group Singapore and Hotels.com outlines the 'Obvious Choice' with new mascot

    Grey Group Singapore and Hotels.com™ are back, following the previously well-received ‘Instant Savings’ (May 2017) campaign. Titled ‘Obvious Rewards’, the new campaign will improve brand fluency among audiences, casting the eye of focus squarely upon the Hotels.com™ Rewards Program function, while introducing audiences to the new anthropomorphised pug mascot, which takes the lead in affirming customers' choices. The scope of work will cover Online, Digital, and Social elements, extending across Singapore, Hong Kong, Taiwan, and Thailand.

     

    Channel:

    Website
    Video/TV
    Online Media
    Social Media
    Mobile

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