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    OVERVIEW

    GREYnJ United partnered with Kasikornbank to launch 'Friendshit', a case study on leveraging trademark storytelling to narrate a universal truth.

  • Industry:
    Financial Services
  • Services:
    Branding & Design, Strategy, Digital
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  • Office:
    Grey Group Asia Pacific
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  • Friendshit

    GREYnJ United partnered with Kasikornbank to launch 'Friendshit', a case study on leveraging trademark storytelling to narrate a universal truth.
    Featuring the socially-awkward Hui, who finds it a daily uphill challenge to make friends and ingratiate herself into mainstream society, the spot weaves in the K Plus app as a mechanism the teens leverage as a platform to break the ice with people from all walks of life.

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